OTT.X Buzz Session 03.19.25 – Women’s History Month Edition

Webinar

Celebrating Women’s History Month with a panel of female leaders discussing the latest trends and innovations in OTT, CTV, and streaming.

JWP Connatix Announces Industry Innovator and Leader, John Nardone, as Chief Executive Officer

Press Release Mar 25, 2025

Industry-defining media and technology executive, John Nardone, becomes new CEO of leading independent video platform, JWP Connatix. NEW YORK, March 24, 2025 /PRNewswire/ — JWP Connatix (JWPC), a leading video technology and monetization platform, announced that John Nardone has joined the company as Chief Executive Officer, effective today. Nardone will lead JWP Connatix into its next...

The New Playbook: Engaging the Modern Female Sports Fan

Webinar

Transform your approach to women's sports coverage and capture your share of the billion-dollar market.

Modernize Your Video Platform: 5 Game-Changing Benefits of Migrating to JWP Connatix

Webinar

Learn how to modernize your broadcasting infrastructure with a seamless platform migration.

What Is CTV Advertising and Why You Should Consider It

Blog Feb 28, 2025

The Future of Broadcasting: A Complete Guide for 2025

Blog Feb 27, 2025

Top 2025 Predictions: What’s Next in Streaming Media?

Webinar

Discover the trends and technologies shaping the future of streaming and media in 2025, and learn how your business can stay competitive.

What Is an Ad Exchange and How Does It Work?

Blog Jan 9, 2025

Creating Video Ads for Higher ROI

Blog Dec 23, 2024

How AI Can Drive User Engagement and Retention in OTT Streaming

Blog Dec 19, 2024

What Is CPM and Why Is It Important for Video Advertisers?

Blog Dec 19, 2024

A Publisher’s Guide to Increasing the Ad Fill Rate

Blog Dec 19, 2024

How to Improve Video Ad Viewability: A Comprehensive Guide

Blog Dec 19, 2024

Year In Context: Unpacking JWP Connatix’s Data Insights for 2024

Blog Dec 17, 2024

How to Earn More With Instream Ads: JWP Connatix’s Guide to Success

Blog Nov 27, 2024

Axios: Ad Tech Deals Soar on Upbeat Forecasts

Press Release Nov 26, 2024

November 26, 2024–Ad tech, marketing tech and digital content deals are surging to the highest point since the first half of 2022, shortly after the 2021 advertising boom. Why it matters: The recent M&A uptick stems from a comeback in digital ad spend and increased attention on the companies supporting these media...

Emarketer: The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?

Press Release Nov 25, 2024

November 25, 2024–On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It’s a change intended to increase competition, and marketing experts think it will. Google currently holds 26.7% of US...

8 Ways to Maximize OTT Video Monetization

Blog Nov 15, 2024

Digiday: The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow

Press Release Nov 7, 2024

November 7, 2024–Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline. Given that the economic and political climate (both macro and micro) would theoretically further...

A Complete Guide to Programmatic Video Advertising

Blog Nov 4, 2024

Stream and Monetize Video Content Easily and Cost Effectively With JWP Connatix

Webinar

Unlock the full power of JWP Connatix! Our exclusive recorded session provides a comprehensive overview of the JWP Connatix platform, showcasing its capabilities in video-on-demand and live streaming management—from ingest to playout.

Adweek: Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More

Press Release Oct 17, 2024

October 17, 2024–While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special “It’s the Great Pumpkin,” several agencies received treats this week in the form of new clients and partnerships. JWP Connatix Video player platforms JW Player...

Adweek: Connatix and JW Player Merge To Create the Largest Video Technology Platform

Press Release Oct 11, 2024

October 11, 2024–Connatix & JWP have merged to create JWP Connatix, the industry’s most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers. JW Player (JWP), the leading video streaming and data insights platform, today announced it is merging with Connatix, the leading video delivery and...

Unified for Success: JWP and Connatix Merge to Form JWP Connatix

Blog Oct 10, 2024

This week marks a pivotal moment in the digital video ecosystem as Connatix and JW Player proudly join forces to form a new industry powerhouse, JWP Connatix. This merger ushers in an exciting new chapter as we combine our strengths in scaled premium streaming and video monetization to create...

AdTechGod: HUMAN Raises $50M, Zeta Buys LiveIntent for $250M; Connatix & JW Merge; US Targets Google

Press Release Oct 10, 2024

October 10, 2024–Connatix and JW Player are merging to form JWP Connatix, with a rebrand in progress. The merger aims to capitalize on the shift from linear to streaming, publishers’ need for monetization, and advertisers’ demand for transparency. JW Player’s video infrastructure technology complements Connatix’s ad server and SSP,...

Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform

Press Release Oct 9, 2024

Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform Advanced offering brings unparalleled monetization and streaming capabilities across CTV and OLV for broadcasters, publishers, and advertisers NEW YORK -October 9, 2024– JW Player (JWP), the leading video streaming and data insights platform, today...

Exchangewire: Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform

Press Release Oct 9, 2024

October 9, 2024– JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack...

VideoWeek: JW Player and Connatix Announce Merger

Press Release Oct 9, 2024

October 9, 2024–Video ad tech businesses JW Player and Connatix have agreed a merger, forming JWP Connatix, the two announced today. The deal will see the two companies unify their video delivery and monetisation tools, increasing the reach available to their buy-side customers. Financial terms of the deal were...

Digiday Media Buying Summit (October 15-17, Palm Springs, CA)

Event

JWP will attend the Digiday Media Buying Summit. This year’s summit will cover topics including the creator economy, connected TV, retail media networks, and the impact of automated buying.

IBC 2024 (September 13-17, 2024 – Amsterdam)

Event

Join us at IBC 2024, the premier event for media and tech professionals, where JWP will showcase our latest innovations designed to enhance efficiency, revenue, and deployment speed.

DMEXCO (September 18-19, 2024 – Cologne)

Event

Meet JWP at DMEXCO 2024, Europe's leading digital marketing and tech event, to discover how our groundbreaking video solutions are redefining monetization and advertising.

Digiday Publishing Summit (September 23-25, 2024 – Miami)

Event

This year's summit will explore the issues shaping publishing’s future: building successful subscription models, leveraging AI for more effective direct sales, optimizing your inventory supply path in an increasingly cookie “light” world, and unlocking the power of your first-party data for targeted advertising.

OTT.X (September 23-25, 2024 – Los Angeles)

Event

OTT.X is hosting its 6th annual Summit and JWP will be in attendance. The event will focus on interactive sessions that address industry challenges and explore standards, research, and technological advancements in streaming.

SPORTEL Monaco (October 28-30, 2024 – Monaco)

Event

We're thrilled to announce our participation in SPORTEL Monaco 2024, where we'll display our innovations designed to revolutionize your workflow.

Sports Video Group Summit (December 16-17, 2024 – NYC)

Event

JWP is ending its Q4 event season by participating in the SVG Summit in NYC, the top event for those passionate about live television production.

JWP and DOTSCREEN Present an End-to-End Solution for Content Providers and Broadcasters on All Connected Devices at IBC 2024

Press Release Sep 12, 2024

Amsterdam, September 2024 – JWP and DOTSCREEN, a renowned multi-screen app developer, announced a strategic partnership set to redefine content delivery for broadcasters and content providers. This collaboration will be showcased with a joint demo application at IBC 2024 in Amsterdam. The partnership merges JWP’s advanced content delivery technology...

Volleyball World Partners with JWP to Enhance VBTV Platform, Now Serving to 1.5 Million Members

Press Release Sep 12, 2024

New York, NY, September 12, 2024 – JWP and Volleyball World collaborated on Volleyball World’s upgraded VBTV platform. VBTV, Volleyball World’s proprietary media platform, celebrates a major milestone of reaching 1.5 million members globally. This achievement highlights Volleyball World’s dedication to enhancing the fan experience. Furthermore, Volleyball World has...

How ITV & JWP Collaborated to Launch on the Freely Platform

Webinar

ITV and JWP joined forces to transform streaming with Freely. Freely is a British free-to-air IPTV service that provides access to live channels and on-demand content from the UK's public service broadcasters, available on smart TVs.

From Low Ad Fill to High Engagement: Dynamic Strategy Rules in Action

Guide

Empty ad spaces, unrelated ads, poor viewer experience. These are all common challenges in today's video content industry. With Dynamic Strategy Rules, you can transform those challenges into opportunities.

ITV and JWP Partner to Successfully Deliver Live Content on the Freely UK Platform

Case Study

ITV needed a cost effective and operationally efficient, live streaming solution tailored to the Freely platform. JWP delivered a streaming management solution that met all requirements.

Harness the Potential of Seamless & Code-Free Subscription Customization

Webinar

Explore how to create unique, branded experiences for your subscribers without writing a single line of code in our comprehensive video guide:

Dynamic Identity Management: Enhancing Video Monetization

Webinar

By diving into our Dynamic Identity Management video guide, you’ll be equipped with the knowledge and tools to revolutionize your video strategy.

Beyond Tomorrow: Future Proof Your Video Strategy

Event

Watch Alison Kolodny’s Keynote at Streaming Media East 2024

A Guide to Live-to-VOD Streaming in 2024

Blog Jul 31, 2024

Live-to-VOD is a powerful tool that bridges the gap between live broadcasts and permanent VOD libraries, maximizing audience engagement and content longevity. This article explores the benefits, functionalities, and how live-to-VOD can supercharge your streaming strategy.

Mastering Live Streaming Infrastructure: Insights from the Front End is the New Back End Panel Discussion

Webinar

At Streaming Media East 2024, JWP CTO David LaPalomento and industry experts discuss the importance of backend infrastructure in live streaming. They cover managing unpredictable loads, ensuring redundancy, and balancing on-premises and cloud solutions for seamless, high-quality events.

Unlock the Power of Flexible Monetization

Webinar

A flexible monetization strategy tailored to diverse geolocations and seasonal trends is essential. Our video guide explores various models like SVOD, TVOD, hybrid, and AVOD, showing how to implement the right solution at the player, stream, or asset level to meet your specific needs.

How JWP Streamlines Subscription and Identity Management Operations

Blog Jun 28, 2024

Subscription and Identity Management Services (SIMS) are crucial components in the video industry, serving as the backbone for efficient, secure and user-friendly interactions across various online platforms and services.

Solving Customer Problems with SIMS

Blog Jun 25, 2024

Businesses are increasingly turning to subscription models to generate more revenue. However, the path from viewer to paying subscriber is often full of technical hurdles and audience engagement challenges.

Why Contextual Advertising Is So Important for Ad Buyers in 2024 

Blog Jun 17, 2024

Online video viewers represent a particularly captivated and attentive audience. This level of engagement creates a prime opportunity for advertisers to reach viewers.  However, once someone clicks play, an advertiser has only a matter of seconds to win or lose the attention pointed towards the accompanying video. This is...

How Rural Media Group (RMG) Partnered with JWP to Deliver Live Content to Millions Worldwide

Case Study

Looking to reduce operational costs while maintaining high quality live streams, RMG Networks launched with JWP to deliver their content across all platforms for great viewer experiences.

The Total Economic Impact™ of JWP for Broadcasters: A Monetization Story

Blog Jun 5, 2024

Not a day passes where broadcasters aren’t scrambling to adapt to the rapidly changing landscape of digital video consumption. With so much economic uneasiness, strategic realignment, and technological upheaval, the only certainty is that whichever organizations acclimate to the current environment the quickest will emerge on top. Amidst this...

The Best Live Streaming Platforms for 2024 [Updated]

Blog Jun 3, 2024

From captivating e-commerce launches to interactive workshops, live video lets businesses connect with audiences in ways that were once unimaginable. That said, live streaming video can be an important part of your company’s goals for marketing, consumer education, or employee training.

Best Practices for Optimizing the Video Workflow for Cost and Quality

Blog May 29, 2024

Online video content has evolved from a trend to a fundamental part of engaging audiences across countless platforms. Whether it’s the immersive storytelling of YouTube’s long-form videos or the captivating conciseness of TikTok’s short-form content, understanding the intricacies of video production is indispensable for achieving optimal results.

The Best Online Video Platforms (OVP) in 2024 [Updated]

Blog May 22, 2024

Are you looking for an online video platform (OVP) to take your business to the next level? Or maybe you’re considering switching to a new one in the coming year? The global OVP market is predicted to reach $1.6 billion by 2027, driving over 80% of all internet traffic.

Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters

Blog May 20, 2024

Pre-roll video ads have cemented their status as a powerful tool for advertisers and broadcasters. Still, the untapped potential of this format continues to intrigue industry leaders. In this article, we’ll cover the benefits, challenges, and best practices of pre-roll ads to help you maximize brand impact and drive...

Video Ad Spend in 2024 and What It Means for Video Companies

Blog May 17, 2024

The numbers don’t lie: video ad spending is expected to grow 16% and reach a whopping $63 billion in 2024. Video advertising is seamlessly woven into viewers’ streaming preferences, social feeds, and even their online shopping experiences. For video businesses, this unlocks a whole new advertising landscape. Let’s dive...

Third-Party Cookie Deprecation’s Impact on Video Advertising

Blog May 15, 2024

A key element of digital advertising is saying goodbye – third-party cookies are on their way out. This shift in the advertising world is presenting advertisers, publishers, broadcasters and content providers with many challenges as they strive to deliver captivating content and effective advertising experiences to go along with...

How to Overcome Video Ad Blocking Obstacles

Blog May 13, 2024

Video advertising is a vital revenue stream for publishers and advertisers alike. It offers an effective way for businesses to connect with consumers, drive engagement and achieve their marketing objectives. However, the rise of ad blockers presents a serious challenge by disrupting revenue growth and minimizing the effectiveness of...

SSAI vs. CSAI: Which is Better for Ad Monetization?

Blog May 9, 2024

Ad spending in the video advertising market is projected to reach$191.3 billion in 2024 and surpass that by 2025. By 2028, mobile alone will account for that amount of spend. In fact, each year projects to outspend the previous one with an annual CAGR of 6%, reaching over $240...

Overcoming Video Advertising Challenges with SSAI in 2024

White Papers

Download our white paper detailing how to overcome video advertising challenges with SSAI in 2024.

Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety

Blog Apr 19, 2024

In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on February 15 marked a significant milestone. This cutting-edge generative AI technology has the potential to revolutionize the way we create and consume video content, offering the ability to produce cinematic, lifelike quality videos up to...

JWP Wins 2024 NAB Show Product of the Year Award

Press Release Apr 18, 2024

LAS VEGAS – JWP (JW Player) announced today that its Broadcast Live platform won a 2024 NAB Show Product of the Year award in the streaming category. This official awards program recognizes some of the most significant and promising new broadcast products and technologies showcased by exhibitors at NAB...

Securing Your Video Content: Best Practices for Video Security

Blog Apr 12, 2024

Digital content faces constant threats and unauthorized viewing and distribution, so implementing stringent security measures is a no-brainer to safeguard video assets. Content distribution is easier than ever and protecting online video assets from unauthorized access, piracy, and data breaches should be critical for content creators.

Everything You Need for PPV Sports Streaming in 2024

Blog Apr 11, 2024

Don’t want to rely purely on ad revenue or hope for a big sponsorship deal for your sporting events? Consider the possibilities of PPV sports streaming to diversify your revenue streams and attract a devoted audience for your sports content.

CDNs? Multi-CDNs? How Are They Different and Which is Right for You?

Blog Apr 10, 2024

Content delivery networks (CDN) do just as the name suggests—they deliver cached internet content from local server locations to accelerate sending. The farther a visitor is from where your site is hosted, the longer it takes for the data to reach them.

Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption

Blog Apr 8, 2024

April 2023 marked a significant turning point in the video advertising landscape with the Interactive Advertising Bureau (IAB) revising the definitions of instream and outstream video advertising. At JWP, we’ve closely followed these developments, understanding the implications for advertisers, publishers, and platforms alike. This post aims to summarize these...

How Publishers Can Increase Ad Inventory and Maximize Ad Revenue

Blog Apr 3, 2024

Video publishers typically need to confront a binary set of options when it comes to streaming technology implementation; Work with an online video platform (OVP) that allows for ultimate flexibility at the expense of enormous amounts of tech debt… or… Employ a plug and play ad unit experience that...

NAB 2024 (April 13–17, 2024 – Las Vegas)

Event

We're excited to be featuring at NAB Show 2024 in Las Vegas! Be sure to stop by our booth, attend a panel, or connect with us to see how we're accelerating growth for broadcasters in 2024.

SportsPro Live – London (April 23–24, 2024 – London)

Event

We’ll be in attendance for SportsPro Live – London. Schedule a meeting with us to learn about how we execute high-quality broadcasters for sports organizations.

Digiday Programmatic Summit (May 15–17, 2024 – Palm Springs)

Event

We’ll be back at Digiday Programmatic Summit in Palm Springs this year to showcase how we're changing the game for video programmatic advertisers.

Streaming Media East (May 20–22, 2024 – New York City)

Event

As a proud Premiere Sponsor, we’re excited to be featuring at Streaming Media East in New York City.

CABSAT (May 21–23, 2024 – Dubai)

Event

We’ll be in attendance at this year’s CABSAT in Dubai, and we can't wait to meet with APAC's industry leaders, innovators, and broadcasters.

Broadcast Asia (May 29–31, 2024 – Singapore)

Event

Come visit us at Broadcast Asia in Singapore where we’ll be showcasing our end-to-end broadcasting capabilities, our Broadcast Live SaaS solution, and how we reduce time-to-market for any size broadcaster.

AVOD vs. FAST: What’s the Difference?

Blog Mar 21, 2024

Emerging Trends in Video Advertising 2024

Webinar

Michael Schwalb and Jonathan Sturgis, showed us how to gain insight into the state of the video advertising industry and how you can maximize the impact of your video ads through contextual advertising, shoppable videos, and more. Check out the webinar below!

Live Streaming Software: Everything You Need to Know in 2024

Blog Mar 6, 2024

Elevating OTT & CTV Ads with Server-Side Solutions

Webinar

Learn how to dynamically route your audience towards tailored, personalized video experiences directly from your JWP dashboard.

Master Your Video Strategy—Unlocking Strategy Rules

Webinar

Richard Cheng will guide you through the key benefits and use cases of our brand new feature.

AVOD, SVOD, & TVOD: What’s the Difference?

Blog Feb 28, 2024

With the growth of over the top (OTT) streaming, more and more people are cutting the cord and enjoying media through alternative means. Consumers have more ways than ever before to watch shows, movies, classes, and other types of broadcasts.

The Ultimate Guide to Video Aspect Ratios

Blog Feb 28, 2024

How to Increase Upload Speed

Blog Feb 9, 2024

It’s a no-brainer that people spend most of their time online so having a reliable and speedy internet connection is essential for both personal and professional activities. Whether you’re streaming your favorite shows, doing some online gaming, or collaborating on work projects, a fast upload speed is crucial for...

Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024

Blog Feb 8, 2024

Subscription fatigue is very much still real and there’s more than enough data to validate this claim. As if the deluge of content wasn’t enough, streaming services are becoming more fragmented and exceedingly pricey. In fact, in Q4 2023, Disney+ lost over 1 million subscribers after price hikes. As...

Video Metadata Starter Kit: What You Need to Know

Blog Feb 6, 2024

When it comes to video files, there’s more to the content than meets the eye. Behind the visual element, a hidden layer of information known as video metadata is responsible for organizing, managing, and optimizing the vast array of video content available online. What is video metadata? Video metadata...

Best Monetization Strategies for Live Broadcasters: Interactive Hotspots

Blog Jan 30, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters The quest for innovative monetization strategies is a never-ending journey. One particular strategy that stands out is the utilization of clickable hotspots to weave an interactive shopping experience seamlessly into your content. Engaging Viewers with Interactive Hotspots Imagine...

Best Monetization Strategies for Live Broadcasters: Sponsored Content & Affiliate Marketing

Blog Jan 29, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Live broadcasters are continually exploring innovative ways to effectively monetize their platforms. One dynamic strategy that has become widely used is that of Sponsored Content and Affiliate Marketing. Sponsored Content: Collaborative Work At the heart of sponsored content...

Best Monetization Strategies for Live Broadcasters: SSAI

Blog Jan 27, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Thanks to its real-time engagement and quick audience interaction, live broadcasting presents clear avenues for monetization. One strategy that stands out in achieving a delicate blend of user-friendly ad integration and revenue generation is Server-Side Ad Insertion (SSAI)....

Best Monetization Strategies for Live Broadcasters: Donations & Crowdfunding

Blog Jan 26, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Monetizing content in the digital age has evolved beyond traditional revenue models. For broadcasters, viewer donations and crowdfunding have proven themselves as powerful means of sustaining their businesses, particularly within a subset of industry verticals. Donations One of...

Best Monetization Strategies for Live Broadcasters: Subscriptions & Memberships

Blog Jan 25, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Broadcasters are rewriting the content monetization narrative by adopting subscription and membership based models. This shift is not only about boosting revenue, but also providing an improved viewer experience that broadcasters can leverage to engage their audiences. Subscription-based...

Best Monetization Strategies for Live Broadcasters: Pay-per View

Blog Jan 24, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Video monetization is undoubtedly becoming one of the biggest revenue generators for broadcasters. Beyond AVOD, TVOD, and SVOD monetization models, pay-per-view (PPV) has been gaining popularity as an efficient and versatile revenue source. Read along to find out...

CSAI vs SSAI: What’s the Difference?

Blog Jan 19, 2024

The battle for viewer attention has made way for innovative technologies to seamlessly integrate advertisements into the streaming experience. The two most prominent players in this field are CSAI (Client-Side Ad Insertion) and SSAI (Server-Side Ad Insertion). Understanding the similarities and differences between these approaches is important for content...

What is High Efficiency Video Coding (HEVC)?

Blog Jan 16, 2024

Efficient video compression is essential for a streamless streaming experience and transmission of high quality video. High Efficiency Video Coding (HEVC) is a video compression standard that aims to revolutionize the way we consume and deliver video content. Keep reading to learn about its key functionalities and benefits. What...

Live Streaming Statistics and Trends You Should Know In 2024

Blog Jan 8, 2024

Live streaming shows no signs of letting up on its meteoric rise in popularity and will continue to shape the digital landscape. As of 2023, the statistics surrounding live streaming have continued to demonstrate its pervasive impact on various industries and the ways individuals consume content. Read along to...

Where Video-driven Brands are Shifting Their Digital Spend in 2024

Blog Jan 5, 2024

As we bid farewell to 2023, the digital marketing playground requires brands to reassess their strategies and reallocate their digital spend for the upcoming year. In a world where consumer behaviors, needs, and demands are constantly in flux, staying adaptive and up-to-date with emerging trends is crucial for marketers....

Why is Identity Management So Important for Subscription-based Video Businesses?

Blog Jan 4, 2024

In today’s ever-changing digital age, where online services and subscription-based businesses have become ubiquitous, the importance of effective identity management cannot be overstated. Identity management has several key benefits including: Protection of sensitive information Improved UX of your product or service Maintaining and growing subscription revenue streams Personalized content...

OTT vs. CTV: What’s the Difference?

Blog Jan 2, 2024

In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV (CTV) have stepped up as revolutionary forces. These platforms redefine traditional viewing, blending accessibility, interactivity, and immersive experiences. What is OTT? OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite...

JW Player Selected as the First Google Certified Publishing Partner Video Specialist

Press Release Dec 18, 2023

New York, NY – November 2023. JW Player, the leading video platform for publishers, today announced it was selected as the first Google Certified Publishing Partner (GCPP) Video Specialist.  The Google Certified Publishing Partner (GCPP) Video Specialist is a new Google certification that is granted to companies who consistently...

What is a Video Content Management System (CMS) and Which One is Right for You?

Blog Dec 15, 2023

How to Choose a Live Streaming API for Broadcasting Video [Updated]

Blog Dec 13, 2023

What is Client-Side Ad Insertion (CSAI)?

Blog Dec 11, 2023

Innovation is the key to staying ahead of the curve, and one such innovation that has been making waves in recent years is Client-Side Ad Insertion (CSAI). This technology has transformed the way ads are delivered to users, offering a seamless and personalized experience. In this article, we’ll dive...

Why You Should Monetize Your Virtual and Hybrid Events

Blog Dec 6, 2023

With the global challenges of the last couple of years and practically every business switching to digital during the pandemic, and many staying digital or hybrid after it, the shift towards virtual and hybrid experiences has become more than just a trend—it’s the norm for many already. Businesses and...

Unlock Personalized Streaming With Identity Management Profiles

Blog Dec 1, 2023

User journey and personalization have taken center stage in today’s OTT scene. As the demand for personalized content grows, the need for streamlined and tailored viewing experiences becomes increasingly vital. This is where JW Player’s latest feature comes into play. Introducing Identity Management Profiles—a new, essential tool for an...

Understanding Your Audience & Monetizing Your Fan Base in 2024

Blog Nov 30, 2023

When COVID shut down the global sports world in its entirety for a few months in 2020, it was expected that attendance numbers would rebound as restrictions eased.  And after nearly a year of playing matches in empty stadiums and pumping in fake crowd noise, fans came back in...

CBR vs. VBR: What’s the Difference?

Blog Nov 27, 2023

Video content as we know it goes through some intricate processes before it reaches our screen. Encoding is one of the most essential processes required for delivering high-quality, real-time video. CBR and VBR are two distinct encoding approaches in the digital media landscape. While CBR holds a steady bitrate...

What is CDN Live Streaming?

Blog Nov 15, 2023

The demand for seamless, low latency and high-quality live streaming has never been greater. Whether it’s a digital conference, live sports event or a music concert, CDN (Content Delivery Network) live video streaming services plays a major role in making sure every viewer all over the world gets a...

Webinar: Master the Art of 24/7 Broadcasting

Webinar

How to turn your broadcasting events into powerful online experiences.

Church Live Streaming: A Full Guide & All The Tools Needed

Blog Nov 7, 2023

How to Increase Upload Speed for Live Streaming

Blog Oct 25, 2023

In an age where digital content creation and sharing have taken center stage, streaming has become a powerful medium for sharing live experiences, knowledge, and entertainment with a global audience. So whether you’re a content creator, gamer, a vlogger, or an online teacher, having a stable upload speed is...

JW Player’s Subscription Management Solution is One of the First in the Industry to Achieve PCI DSS 4.0 Certification

Press Release Oct 25, 2023

New York – October 25, 2023. JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced its subscription management solution has received PCI DSS 4.0 Certification – one of the first in the industry to accomplish this notable milestone. PCI DSS 4.0 is...

What Is Multicam Live Streaming?

Blog Oct 23, 2023

Have you ever been fascinated by a live concert, a sports event or a live stream on a social media platform, where the camera angles kept shifting from one to another seamlessly, creating a dynamic and engaging experience? Well, chances are you’ve witnessed multicam live streaming without even realizing...

What Is a Paywall in Video Monetization?

Blog Oct 18, 2023

Video paywalls have become a necessity in the era of streaming, as creators, publishers, and streaming giants are aiming to profit from their content. But what is a paywall, and what types of paywalls exist? This article will cover the diverse paywall models, from subscription-based to ad-supported, and outline...

Should You Build Your Own OTT App or Outsource It?

Blog Oct 16, 2023

Spoiler alert: You should probably outsource it to a company that pioneered how people consume video content online.  Every company inevitably grapples with the question of whether to hire in-house or outsource. Across the board, the answer is always pretty simple:  It depends.  That applies to myriad roles, functions,...

The Best White Label Video Streaming Solutions for 2023 [Updated]

Blog Oct 12, 2023

What Is Video Header Bidding (and How Will It Work in 2024)?

Blog Oct 5, 2023

Why Regional Sports Networks (RSN) Need to Prioritize Live Streaming Now

Blog Oct 3, 2023

Linear TV isn’t dead, but it is dying a slow death. It’s no secret that audiences are cutting the cord now more than ever. Even with rising subscription rates and streaming fatigue, it just doesn’t make financial sense for users to pay bloated cable bills for mostly unwanted content....

What is an H.264 streaming encoder?

Blog Sep 28, 2023

How Public TV is Going Digital

Webinar

Free Webinar On Demand. Watch now and walk away learning how to go live quickly with a packaged 24/7 Live & VOD platform (web, OTT, CTV).

MKV vs MP4: Battle of the Formats

Blog Sep 26, 2023

What is Adaptive Bitrate Streaming?

Blog Sep 25, 2023

What Is Frame Rate in Video (and Why You Should Care)? 

Blog Sep 20, 2023

The Advantages of a Private Streaming Platform

Blog Sep 19, 2023

   

Why SSAI is the Best Advertising Approach to Live Streaming

Blog Sep 18, 2023

As the world transitions from linear broadcasting to connected TV streaming, video companies now have multiple monetization models to choose from in order to boost revenue. They can go with Advertising Video on Demand (AVOD), which is essentially a freemium model of providing access to premium content, Subscription Video...

Pay-Per-View Video Streaming Platforms for Video Publishers

Blog Sep 13, 2023

What Is RTMP Streaming? Real-Time Messaging Protocol Explained

Blog Sep 12, 2023

How To Embed a Live Streaming Video on Your Site

Blog Sep 7, 2023

The Ultimate Guide to Live Streaming Equipment for 2024

Blog Sep 6, 2023

VOD vs OTT: What’s the Difference?

Blog Aug 30, 2023

What is VOD? Video on Demand Explained with Examples

Blog Aug 28, 2023

9 Strategies To Increase Ad Revenue For Your Publication

Blog Aug 24, 2023

What is Transcoding and Why is it Important for Video Streaming? [Updated]

Blog Aug 22, 2023

9 Live Music Streaming Platforms For Concerts & Shows [Updated]

Blog Aug 18, 2023

The Ultimate Guide to Video Monetization in 2023 [Updated]

Blog Aug 15, 2023

Top 5 Publisher Market Trends to Expect in 2023 and Beyond

Blog Aug 7, 2023

PSV (Philips Sport Vereniging) is Future-Proofing Their Business with JWP

Case Study

Learn how PSV quickly scaled their Live & VOD Streaming engine, opening the door for boosts in subscriptions and additional revenue streams.

StreamSport Ireland Provides Client Growth through Live Streaming and Subscriptions

Case Study

Learn how StreamSport Ireland was able to pivot during the COVID-19 pandemic and build new revenue streams that allow them to thrive to this day.

The Best Sports Broadcasting Software for 2023

Blog Jul 28, 2023

The 12 Best Live Streaming Encoder Solutions for 2023

Blog Jul 27, 2023

The Best OTT Platforms for 2023 [Updated]

Blog Jul 24, 2023

SD vs. HD: What’s the Difference and Why Use Both?

Blog Jul 21, 2023

24/7 Live Streams: How to Produce Non-Stop Streams [Updated]

Blog Jul 20, 2023

   

Infobae Quickly Boosted Video Views and Opened Up Ad Inventory with JWP

Case Study

Infobae needed a video partner that could keep pace with their rapidly growing platform, improve operational efficiency and open up new monetization opportunities.

What Is Digital Rights Management (DRM)? Everything You Need to Know

Blog Jul 13, 2023

How Apartment Therapy and Kitchn Increased Their Video Engagement With JW Player’s Article Matching

Case Study

Part of a family of popular websites, Apartment Therapy and Kitchn are two lifestyle brands that focus on life at home, from decorating and DIYs to recipes and meal plans. Collectively, they reach 53 million people across their sites and social network. But their video strategy was time-intensive. The...

How Eurosport used JW Player to bring a broadcast-quality digital video experience to millions of viewers across Europe for the Olympic Winter Games PyeongChang 2018.

Case Study

As the new home of the Olympics in Europe, Discovery and its leading sports brand, Eurosport, looked to transform the viewing experience for the Olympic Winter Games.

How SNY increased their online video viewership & engagement with a video-first strategy

Case Study

The Emmy Award winning sports network SNY.tv broadcasts to seven million homes in the New York metropolitan area, and nine millions homes across the country with exclusive coverage of the NY Mets, NY Jets, and all things New York sports.

Driving Business Growth with Video Intelligence

Case Study

Penske has built a media empire with the power of content, and one of its key business objectives is to monetize its inventory of quality video.

How Der Spiegel uses AVOD & Live Streams to grow their brand and audience

Case Study

DER SPIEGEL’s strategy to use AVOD (Advertising-Based Video On Demand) and Live Streams in 2020 helped them deepen video engagement and grow their brand reputation with new audiences. Video and livestreaming are an important part to strengthening the DER SPIEGEL brand and online presence.

The Best Video Hosting Platforms for 2023 [Updated]

Blog Jul 6, 2023

How Refinery29 Increased Views by 10% with JW Player and Recommendations

Case Study

Refinery29 creates fashion, beauty, and news videos for its audience of millennial women. While these videos had been driving engagement on social media, the brand wanted to direct more viewers to its website.

How Apartment Therapy Increased Plays 2x and Ad Fill Significantly with JW Player and JW Recommendations

Case Study

When Apartment Therapy, the leading online lifestyle and interior design publisher, struggled with video engagement and viewability across their platform, they consulted JW Player’s Demand team and implemented JW Recommendations.

How Corus Used JW Player’s Cutting-edge Technology and Ad Integrations to Stay Ahead of Industry Change

Case Study

Top Canadian broadcaster Corus Entertainment has been at the forefront of video innovations since its founding in 1999. So when Flash deprecation began and online advertising via Google IMA became essential in more recent years, the company knew it was time to elevate its video strategy again.

How A Digital Publishing Group Increased Workflow Efficiencies Leading to Improvements in Viewer Engagement and Monetization

Case Study

Implementing JWP video player technology and content management system cleared the bottleneck of long video uploads and processes, allowing this digital publisher to optimize and deliver the best viewer experience.

How Ebony used JW Player to simplify workflows, save time, and increase engagement.

Case Study

Ebony made an important shift in its editorial strategy in 2017: Videos would now be on 80% of its text articles and monetized to drive the greatest business impact.

How LATAM publisher El Comercio increased views & revenue with a new video strategy

Case Study

Learn how Peruvian newspaper El Comercio increased video views and ad monetization with JW Player’s recommendation engine & player technology.

How OTT Apps helped BabyFirst reach new audiences

Case Study

While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren't already familiar with its brand. BabyFirst needed to better consolidate their in-app user experience with a need for multiple languages.

How Bauer Xcel Media Simplified Workflows for Editors and Developers

Case Study

For Bauer Xcel Media, running a large video site was a team effort. Its previous video solution had caused many headaches for both editors and developers. Videos

How JW Player Helped The Pits TV Drive More Revenue With Moto Sports Live Streams

Case Study

The Pits TV is a market leading broadcast streaming company based in Invercargill New Zealand. They travel all over New Zealand filming and streaming a whole range of Motor Sport disciplines

JW Player identified as the #1 top performer for Purchase Data Results during Mediacom-Mars CPG Campaign

Case Study

M&M’s Minis had produced three commercials and wanted to set up three contextually relevant campaigns to complement the commercials.

How Insider Inc. transformed its video performance with JW Player’s Recommendations and Article Matching

Case Study

As one of the world’s most popular digital news brands, Insider Inc. has produces high quality text and video content across two heavily trafficked sites, Business Insider and Insider. In 2019, the publisher was looking for an optimal solution to lift its video engagement, particularly for click-to-play videos inside...

How KelbyOne Seamlessly Integrates Video into their Online Photography Courses

Case Study

Download the case study now to discover how JW Player has helped KelbyOne focus on their core business—getting new subscribers and creating new content. See how KelbyOne grew their video plays 143% year over year using JW Player.

How Knowledge Network Boosted Plays 100x using JW Player’s Superb Platform and Customer Service

Case Study

Knowledge Network wanted to break into a new market by launching a video site for children. It needed to produce an exceptional video experience for an audience who grew up using tablets.

Choosing the Best HTML5 Video Player in 2024

Blog Jun 16, 2023

How A Public Broadcaster Doubled Their Video Consumption with Local Programming & Reliable Technology Partners

Case Study

A major jump from linear broadcast to digital offerings required a cost effective and reliable solution that delivered a broadcast quality viewing experience online and ensured accessibility standards were met.

How Revolver Used JW Player to Revamp Its Website and Power a Video-First Strategy

Case Study

In September 2017, heavy metal website Revolver relaunched under new ownership. The goal was to make video a much bigger focus, with more original content on its owned & operated site and in syndication.

How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology

Case Study

Talpa Global—the production company behind reality singing competition The Voice—needed a standardized way to distribute digital video around the world.

How Teaching Channel used JW Player’s excellent playback and powerful platform to deliver videos across any browser, format, and partner site.

Case Study

When it came to delivering videos to a wide range of school districts and third-party partners, Teaching Channel had a serious problem with playback.

How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays.

Case Study

For TI Media, maintaining and developing a profitable and successful video business is a top priority. The company, formerly known as Time Inc. UK, ended up managing two separate video tech vendors.

Cowdray Park Polo Club

Case Study

The year 2020 will certainly be remembered for the effects of the COVID-19 pandemic on the world’s health, educational, financial, and commercial institutions. It has also played havoc with Sporting calendars, disrupting the whole ecosystem from clubs and content owners to broadcasters and fans.

JW Player and Magnite Enter Strategic Partnership to Support Monetization of Premium Video Inventory for Publishers and Broadcasters

Press Release Jun 1, 2023

Magnite will power JW Player’s new video advertising solution New York, NY, June 1, 2023 – JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have entered a strategic partnership to support...

How El Espectador increased video plays by switching to JW Player

Case Study

Colombian newspaper El Espectador has been publishing local and global news & opinion since 1887 as Colombia’s oldest newspaper. Switching between daily and weekly print editions, the news publisher reaches 700,000+ readers every week.

How To Set Up A Password-Protected Live Stream

Blog May 18, 2023

With over 2,000 cyber hacks happening daily in 2023, it’s crystal clear that protecting the security of your content online has never been more crucial. And you don’t have to be a professional broadcaster to recognize this fact. Whether you’re a mechanic providing a live stream to your customer...

How Melbourne Fringe Pulled off the “Art of the Impossible” and Went Digital During the Pandemic

Case Study

With limited time to launch a digital arts festival, Melbourne Fringe managed to put together a complete virtual arts festival with hundreds of live & VOD arts performances reaching thousands of viewers around the world.

How To Use OTT Analytics To Improve Viewer Engagement

Blog May 15, 2023

Imagine knowing exactly what your viewers want and being able to deliver it to them instantaneously, capturing their attention for the long term. While it may seem like a scenario from the not-too-distant future, it’s actually quite possible for publishers today — thanks to OTT publishers and their ability...

Video Marketing KPIs: How to Measure Success

Blog May 15, 2023

Measuring the success of your marketing efforts is always a challenge. Video marketing can give particular difficulty simply because a lot of your video marketing efforts are at the top of the funnel, attempting to inform, educate, and entertain your target audience. At the same time, video marketing is...

How Does DRM Work? Digital Rights Management Explained

Blog May 8, 2023

Digital rights management (DRM) is a must-have security protocol for anyone that produces digital content. Whether you publish videos or live streams, you need to ensure bad actors don’t steal, modify, illegally use, or distribute your assets. That’s easier said than done. Long gone are the days of con...

How to Choose the Right Live Streaming Platform

Blog Apr 28, 2023

Live streaming video can be an important part of your company’s goals, whether for marketing, consumer education, or employee training. Understanding how to use live streaming also means choosing the perfect live streaming platform for you. What is a Live Streaming Platform? A live streaming platform is an online...

How to Make Your Live Stream More Accessible

Blog Apr 24, 2023

When you produce a live stream, you want as many people as possible to be able to benefit from it. But not everyone can enjoy every live stream. There are those with disabilities or other barriers that often aren’t accounted for. These obstacles make it difficult, or impossible, for...

JW Player and Bitcentral join the FAST lane to audience reach and monetization

Press Release Apr 17, 2023

JW Player and Bitcentral join the FAST lane to audience reach and monetization The partnership empowers JW Player customers to boost audience reach and monetization via free ad-supported TV (FAST) channels  NEWPORT BEACH, Calif, April 17, 2023 – Bitcentral, the provider of award-winning efficient media workflows for broadcast and...

Video Broadcast Software: 9 Best Options For Publishers

Blog Apr 12, 2023

Video Broadcast Software: 9 Best Options For Publishers With live video audiences projected to hit almost 165 million viewers by 2024 in the United States alone, it’s clear that nailing down the best streaming software for your publication has never been more important. Compound that with a predicted worth...

Maximizing ROI: Understanding the Total Economic Impact of JW Player for Broadcasters

Webinar

Maximizing ROI: Understanding the Total Economic Impact of JW Player for Broadcasters Free Webinar On Demand Watch the free webinar and you’ll learn… How a top sport’s broadcaster used JWP’s technology to improve operational efficiencies and time-to-broadcast by over 93% Best strategies on bringing quality content to your audience...

Top 5 Publisher Market Trends to Expect in 2023

Industry Report

Video publishers are expressing cautious optimism amid market uncertainties. Find out what publishers are expecting and what they're prioritizing in 2023.

How To Create a Video App For Fitness Businesses

Blog Mar 29, 2023

The fitness app market is set for a staggering 70.926% growth in profitability over the next 4 years. And that’s with projected revenue, hitting $19.33 billion in 2023 and $33.04 billion by 2027. If that’s not enough to show why a custom-branded fitness app is crucial to anyone in...

Video Encryption: Everything You Need to Know

Blog Mar 29, 2023

Video encryption can protect your content from unauthorized viewing.If you are, for example, uploading a music video you produced on the Internet, logically, you want others to view it. But, if your video is a corporate training, you wouldn’t want unauthorized people to access confidential company information. Data breaches,...

Top 10 Video Streaming Services for 2023

Blog Mar 29, 2023

Cutting cables in droves seems to be very popular nowadays and a lot of companies are putting out their online streaming options to compete. Marathon watching TV is the new most popular leisure activity with more and more streaming video devices emerging on the market each year. In the...

7 Best Mobile Live Streaming Apps (2023)

Blog Mar 29, 2023

Mobile live streaming is an excellent way to boost your business sales or connect with your audience from any location using live broadcasting and streaming apps. Thanks to the awesome power of the online world and interconnected network of mobile devices, mobile live streaming allows everyone to enjoy a...

Enterprise Video Hosting Platforms: Which One’s The Best?

Blog Mar 21, 2023

When you’re looking for an enterprise video hosting platform, you’re looking for a high-performance system that can: Provide secure content delivery and storage Allow collaboration between or among multiple users Meet scalability requirements as your organization grows Integrate with existing infrastructure and applications Provide an intuitive user interface There...

TVOD: Everything You Need to Know about Transactional Video on Demand

Blog Mar 16, 2023

The rise of over the top (OTT) media has empowered audiences to cut the cord and enjoy entertainment on their own terms. People have more choices than ever before when it comes to how they consume movies, TV shows, sporting events, classes, and other video content. In this brave...

SVOD: Everything You Need to Know about Subscription Video on Demand

Blog Mar 15, 2023

Audiences are increasingly cutting the cord and consuming media through new means thanks to the growth of over the top (OTT) broadcasting. Today, people can enjoy films, shows, courses, and other content in more ways than ever before. Content creators need to optimize how they distribute – and make...

Power Your Monetization Strategy and Own the Viewer Lifecycle in 2023

Webinar

Power Your Monetization Strategy and Own the Viewer Lifecycle in 2023 Free Webinar On Demand Watch the free webinar and you’ll learn… Building monetization models suited for virtually any use case, long-term SVOD, pay-per-view, promos, and even in-app experiences with special offers Crafting custom branded experiences that keep your...

The Ultimate Guide to Live Streaming: Everything You Need to Know

Blog Mar 14, 2023

In an increasingly connected world, live streaming is an important and accessible method for reaching audiences and sharing your message. Media companies aren’t the only ones who should invest in live streaming. Retailers, marketing agencies, event producers, and content creators can also benefit from this technology. In this ultimate...

How to Build a Community through Live Streaming

Blog Mar 5, 2023

Live streaming has become one of the best ways to share timely information and engage with your audience. Building a community on a live streaming platform, however, requires a certain amount of time and a clear strategy. Let’s look at some guidelines to help you grow a loyal live...

How to Get More Live Stream Viewers that Watch to the End

Blog Feb 28, 2023

What is the Function of Digital Rights Management Software?

Blog Feb 22, 2023

There’s almost always a tug-of-war with video content distribution. On one side, you want to provide your viewers with easy, seamless, and flexible access. On the other side, you need to protect your content from unauthorized audiences and uses. It’s a common dilemma, especially for new video content publishers,...

The Ultimate Guide to HD Live Streaming

Blog Feb 16, 2023

HD live streaming is revolutionizing how the world connects and how organizations engage with audiences. In a time when we rely on live streaming for everything from watching a major sporting event and attending a college lecture to tuning into a religious service or fitness class, standard definition is...

The Ultimate Guide to OTT Apps for Video Broadcasters in 2023

Blog Feb 14, 2023

Consumers are cutting the cord at a dizzying pace. Over-the-top (OTT) content delivery apps allow broadcasters and content creators big and small to reach their audiences directly, rather than through traditional cable providers or third-party video streaming services. If you’re in the video business, you need to make your...

The 8 Best Live Streaming Apps and Platforms for 2023

Blog Feb 7, 2023

Live streaming isn’t uncharted territory, but it’s been picking up steam over the last few years—and that’s primarily thanks to the evolution of new (more accessible) live streaming apps and platforms. Nowadays, businesses, influencers, and even your teenager can start live streaming from their computer or mobile device within...

The Total Economic Impact™ of JW Player for Broadcasters

Industry Report

Cost Savings And Business Benefits Enabled By JW Player (JWP) - JANUARY 2023

JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering

Press Release Jan 17, 2023

The acquisition expands JW Player’s video platform capabilities to include subscription management and audience insights. NEW YORK – Jan. 17, 2023 – JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and...

Privacy and Security in Live Streaming: Ensuring Your Audience’s Safety

Blog Jan 2, 2023

In a society increasingly aware of privacy and cybersecurity issues, businesses and individuals engaged in live streaming need to understand how these issues impact their streams. As live streaming grows in popularity, the risks associated with it also grow. The risks are multiple: sharing of personal information, cyber attacks,...

How Broadcasters Will Navigate 2023

Webinar

WEBINAR How Broadcasters Will Navigate 2023 This fireside conversation will cover: Overall Market Trends – 74% expecting headwinds in 2023 Top Business Objectives – 84% state improving operational efficiencies is #1 priority Top Initiatives – 93% focused on expanding audience base Revenue Strategy – Over 70% looking to grow...

Simplifying Workflows with a Single End-to-End Live Streaming Platform

Webinar

In need of a single provider to consolidate/simplify an inhouse live streaming solution? Looking to switch vendors due to frustrating technical or inefficient operational reasons? Learn how a single end-to-end platform will scale and deliver content globally with a broadcast grade solution for every level of your live streaming...

Video Industry Predictions for the Year Ahead

Webinar

JW Player executives Brian Rifkin, Dave Otten, and Jeroen Wijering will discuss the future of video for publishers, broadcasters, and other digital media companies in a roundtable discussion. Covering video trends such as interactive video, mixed monetization models, DTC video, and connected TV advertising, we expect the trend for...

Future-Proofing Your OTT App: Strategies for Success in 2022

Webinar

Listen to representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by the United States’ largest Spanish-language public broadcasting network, HITN. This discussion includes insights on how EDYE’s developers were able to quickly and easily scale their Roku OTT app launch rollout to...

How to Produce Meaningful Video Experiences for Kids

Webinar

Join representatives from leading kids media & entertainment companies for a panel discussion on how to build healthy and meaningful video destinations for kids. The discussion includes insights on using media to drive healthy outcomes, creating mindfully engaging programming and UX, and generating and measuring impact through original programming....

Not Another Cookie Webinar: Why Contextual Video Matters Today

Webinar

In the wake of Google’s cookie deprecation in 2023 and a steep rise in video ad spending to $12.66 billion (source) by 2024, one thing has become crystal clear to marketers: contextual video strategy is important for brands to master right now. Video viewership, more than any other medium,...

The State of JW Player

Infographic

Get the inside scoop on what JW Player has been up to in the past years with key facts and figures.

Anatomy of a Video: Key Measures of a Video’s Life Cycle

Industry Report

Why do some videos perform better than others? How can you use data to improve your video strategy? Discover the full story with 5 key metrics from our Video Analytics Playbook.

Digital Video Industry Insights for Media Companies in 2021

Industry Report

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs.

Forrester Study Demonstrates 482% ROI From JW Player Technology

Industry Report

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5.21 CPM and a ROI of 482%.

How Do You Monetize Video Without YouTube? A Complete Guide

Blog Dec 5, 2022

For years, YouTube has been the go-to platform for content creators wishing to monetize their videos. It’s one of the longest-standing social media giants, currently gathering a community of 2.1 billion monthly active users worldwide.

How to Live Stream an Event: The Definitive Guide 

Blog Dec 1, 2022

Whether it’s a conference, meeting, or other event, people are eager to watch events online. In fact, ABI Research forecasts live video streaming to grow at a Compound Annual Growth Rate (CAGR) of 10% to 91 million subscribers in 2024. So live streaming is becoming more and more popular...

Outstream vs Instream Video Advertising: What You Need to Know

Blog Nov 30, 2022

Video ad placement is a key element of ensuring that your advertising strategy gets the desired results.

The Best Video CMS Platforms for 2023

Blog Nov 23, 2022

Video is the king of content. Think of all the videos you watch every day, from TikTok reels to Netflix series to Zoom meetings—it’s video content all day long. And consumers aren’t complaining. They want more.

How Much Does Video Hosting Cost?

Blog Nov 22, 2022

Hosting a video on your website is more complicated than it seems.

What is a Video SDK?

Blog Nov 18, 2022

Those of you who’ve always wanted to build a live video app for your website by employing a video SDK.

What Is Low Latency and How to Obtain It

Blog Nov 15, 2022

Low-latency streaming has become the go-to standard for delivering real-time content, but what does it actually mean? Is it something your business needs, or is it just a hyped-up buzzword? Spoiler: Low latency could be incredibly important for your brand, depending on the types of content you produce and deliver....

What Is OTT? Everything You Need to Know About Over the Top for 2023

Blog Nov 11, 2022

Over-the-top (OTT) streaming has become the go-to method for consuming video content. For the first time in history, the majority of viewers are more likely to watch video through an OTT streaming service than traditional cable TV—and that presents your business with a unique opportunity. If you create video content, it...

The 6 Best Video Cloud Platforms for 2023

Blog Nov 8, 2022

Video cloud platforms are the modern-day home for all video content. They’re a one-stop shop for uploading, storing, hosting, monetizing, and streaming live video and video on-demand (VOD).

What is a Simulcast?

Blog Nov 7, 2022

If you want to maximize your reach with live streaming, simulcasting is one of the most effective ways to do so. You’ll be able to harness the power of multiple streaming platforms at once and reach even wider audiences, ensuring people see and hear your brand across the internet...

What Is a Multi-CDN? How Is It Different from a CDN?

Blog Oct 31, 2022

CDNs evolved to enable businesses to deliver content over the internet to anywhere in the world with less latency, lag, jitters, and time. However, a single CDN is still vulnerable to outages and crashes.

What Is a Content Delivery Network (CDN)?

Blog Oct 27, 2022

 

What is Connected TV?

Blog Oct 24, 2022

The ever-advancing world of technology has transformed the way people live their lives. Technological advancements have revolutionized the way that we communicate, travel, and work. It has also changed the way that we view home entertainment.

What is Linear TV?

Blog Oct 15, 2022

Television is a lot more complicated than it used to be. Who remembers the days of rabbit ears and three or four channels? When it comes to monetizing your video content, it is important to understand all of the jargon. One term that often comes up is linear television,...

Which Video Analytics are Most Important For Your Business?

Blog Oct 5, 2022

Video analytics is the use of AI and algorithms to perform video surveillance tasks that were once solely the purview of humans. These might include monitoring traffic jams and alerting drivers so they can choose an alternate route, detecting suspicious behavior, facial recognition, analyzing customer flow, etc. 

JW Player Fuels Strategic Growth Efforts with Key Leadership Appointments

Press Release Mar 1, 2022

The digital video leader welcomes Matt Malanga as Chief Marketing Officer and Konstantin Olegovich Baikov as Vice President of Global Partnerships

Online Fitness Video Platforms: How to Reach New Audiences via Subscription Fitness Video Courses

Blog Jan 5, 2022

How Subscription Online Video Courses Can Help Grow Your Business When the 2020 pandemic temporarily shut down in-person gyms and other businesses, many gyms & fitness studios were forced to adapt quickly with new digital strategies. Online fitness instructors and personal trainers found countless creative ways to sustain their...

6 Benefits of Live Streaming Your Sports Content Online This Year

Blog Jan 5, 2022

There’s no question that sports remain one of the most popular types of media content—no matter if it’s broadcast online or on traditional TV. In 2020, as video consumption increased online due to the pandemic, sports-specific video content increased at a similar rate. In 2021, sports streaming online increased...

JW Player Caps Momentous 2021 With a Look Ahead to the Future of Video in 2022

Press Release Dec 15, 2021

JW Player predicts 2022 will be the year of interactive video, mixed monetization models, SEO-optimized video, curated playlists, DTC video, and free TVs.

How CafeMedia uses holiday-themed content to maximize CPMs

Blog Dec 13, 2021

CafeMedia empowers the world’s best creators and independent publishers to grow thriving businesses for the long term. Under CafeMedia and AdThrive brands, the network manages digital advertising sales and technology and a growing number of services for more than 3,000 creators and independent publishers, making it the leader in...

JW Player Launches BROADCAST LIVE and STUDIO DRM Solutions for Broadcasters

Press Release Dec 6, 2021

JW Player launches new Broadcast Live and Studio DRM video solutions to create the industry’s most powerful platform for video orchestration and encryption

JW Player and Applicaster Team Up to Launch Integrated OTT Management Solution

Press Release Nov 17, 2021

JW Player and Applicaster launch OTT app out-of-the-box solution for broadcasters and other content owners for mobile & TV apps

The Benefits of Using JW Player’s Developer APIs for Platform Management & Video Delivery

Blog Oct 12, 2021

JW Player’s Platform Management API enables media companies to programmatically manage all aspects of their content library. With the Management API, it’s possible to programmatically upload or delete video assets, create new video players, modify asset metadata, manage content security, and much more. JW Player’s Management API v2 improves...

JW Player Secures New US Patent for Real-Time Ad Viewability Technology

Press Release Oct 7, 2021

The patent protects JW Player’s advantage as the only video platform on the open web to provide advertisers with real-time information on whether ads will be viewable on the page

How to use Alternate Audio Tracks to Customize Your Video Content

Blog Sep 21, 2021

Across the JW Player network of 12,000+ publishers, broadcasters, and media companies, we know how important it is to easily manage video content. The JW Player dashboard makes uploading and sharing video content easy, and with our recent Dashboard product update, our engineering team has improved asset management with...

How STARZPLAY uses a DRM Solution to Globally Expand its Content Delivery Platform

Blog Sep 8, 2021

With JW Player’s studio-approved DRM solution, broadcasters can rely on a fully integrated, scalable, and resilient content protection. This proved particularly pivotal in 2020 during periods of significant traffic spikes experienced during lockdowns due to the COVID-19 pandemic. As a regional streaming platform for the Middle East & North...

How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV

Blog Aug 27, 2021

Niche broadcasters are using OTT apps to differentiate themselves from competitors with unique viewer experiences on connected TV platforms   In 2021, smaller broadcasters outside the traditional big six have a unique opportunity to leverage OTT apps to reach niche audiences. Attracting loyal audiences with specialized programming allows them...

AdAge’s “People on the Move”

News Room Aug 19, 2021

Video software and data insights leader JW Player has appointed video technology veteran David LaPalomento as Chief Technology Officer. David was previously the VP of Engineering at Brightcove. Read more in AdAge's "People on the Move."

JW Player Appoints Digital Video Veteran David LaPalomento as Chief Technology Officer

Press Release Aug 18, 2021

David LaPalomento named as Chief Technology Officer at JW Player. His deep digital video technology background will help scale JW Player’s engineering team and product development to service the growing Digital Video Economy

How to Create Brand Safe Campaigns with a Programmatic Ad Strategy

Blog Aug 18, 2021

Brand safety is often thought of as a separate entity to contextual targeting. With advertisers primarily using domain block lists and page level keyword exclusion, is video accurately safeguarded? It’s no secret that safety and suitability is vital to brand strategy.  Many consumers perceive unsafe ad placements as an...

Video Monetization Models for Broadcasters: How to Increase Revenue with VOD

Blog Aug 12, 2021

Recent consumption trends indicate an opportunity for digital-first broadcasters to monetize audiences with a strategic mix of monetization models. Video consumption dramatically increased in 2020, with consumers turning to streaming services in their living rooms for entertainment, fitness, sports, and online learning during the pandemic. Subscription services skyrocketed, as...

Broadcast Report: App-based video consumption up 361%

News Room Aug 9, 2021

Digital native broadcasters are finding success with new and exciting video strategies that are outlined in a report published by JW Player. Discover five key takeaways from the report in this round-up from Advanced Television

How Live Streaming Helps Broadcasters Increase Audience Engagement

Blog Aug 4, 2021

How Live Streaming Helps Broadcasters Increase Audience Engagement & Reach New Audiences Streaming offers a lower barrier to entry than traditional cable/satellite TV distribution while allowing content owners to reach a global market. There’s less risk in setting up a live channel, but the rewards are potentially greater than...

5 Benefits of Live Streaming Your Retail & Ecommerce Content Online

Blog Jul 15, 2021

As live streaming increases in popularity, companies and brands of all shapes and sizes have worked to find successful ways to utilize video. Whether it’s by setting up fashion retailer live streams or showcasing products through video, many global brands have found success with video online. Retail live streaming...

How a designer’s side hustle became the backbone of online video

News Room Jun 24, 2021

Videos powered by JW Player are watched by more than 1 billion people a month. With $100 million in new funding, the company now wants to double down on its data business.

JW Player Raises $100M in Series E To Help Fuel Growth in the Rapidly Expanding Digital Video Economy

Press Release Jun 24, 2021

Capital will help accelerate JW Player’s growth and expand its already robust platform, empowering customers with independence and control in the Digital Video Economy 

The Wall Street Journal: Video Software Company JW Player Raises $100 Million

News Room Jun 23, 2021

In an exclusive deals report via The Wall Street Journal, JW Player announces that private-equity firm LLR Partners becomes new investor with two board seats

Accredited or Not, YouTube Will Always Have a Brand Safety Problem

Blog Jun 9, 2021

In February, YouTube made news as the first digital platform accredited for brand safety by the Media Ratings Council. At a time when brands are increasingly sensitive about the content they’re associated with, it was a major milestone for the industry, but more so for YouTube. In 2017, YouTube...

Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers

Blog May 12, 2021

According to our data, there are over 5 billion avails across the JW universe. Whether it’s recipes for healthy dinners, meal prep tips, or video recipes for everything from the Tik Tok pasta to grilling, there’s no question food and drink content is among the top performing in online...

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

Press Release May 6, 2021

The merger combines complementary video offerings to empower established and emerging broadcasters with independence and control, as digital video becomes a must-have for all organizations.

How to Measure Video Engagement: 6 Analytics Tools to Measure Engagement

Blog May 6, 2021

Engagement Metrics That Matter Every publisher should regularly monitor video engagement analytics to better understand their audience viewing habits. By defining and tracking weekly or bi-weekly goals, publishers can more effectively drive audience engagement and therefore their long-term potential for increased ad revenue. Video engagement can be measured by...

7 Tips to Increase Video Views: Strategies Publishers Use to Increase Engagement

Blog May 5, 2021

Innovative Ways Publishers are Increasing Video Engagement As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of new producers, publishers, and creators, every digital publisher is looking for ways to maximize reach and revenue. With every company creating...

MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

News Room Apr 27, 2021

Clarence Kam, Chief Product Officer at JW Player talks with MarTech Series about the top evolving trends in ad tech while sharing a few best practices for first-time ad tech adopters.

SalesTechStar Interview With Michael Schwalb, GM Of Partnerships And Data At JW Player

News Room Apr 21, 2021

Michael Schwalb, GM of Partnerships and Data at JW Player shares a few pointers on optimizing video use in sales and marketing while talking about the impact the growth of video will have on advertisers in this chat with SalesTechStar

JW Player Delivers First HTML5 Video Player With Support for Open Measurement Compliant Video Ads

News Room Apr 20, 2021

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability. Read more on AiThority: AI Technology Insights.

JW Player Delivers First HTML5 Video Player with Support for Open Measurement Compliant Video Ads

Press Release Apr 20, 2021

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability.

Using a Video Recommendations Engine: How Publishers can Boost User Engagement

Blog Apr 15, 2021

With more brands and publishers creating video content online than ever before, it’s become important for digital publishers to find ways to maximize viewer engagement in scalable, sustainable ways. As competition for audience attention becomes more challenging, every publisher is looking for ways to maximize reach and revenue.  In...

Why Contextual Advertising Is So Important for Ad Buyers in 2021

Blog Mar 31, 2021

Online Videos are an Invaluable Window into a Viewer’s Psyche On the web, there are readers and then there are viewers. Online video viewers are an engrossed and highly attentive audience. They are so compelled by the subject they are perusing, that in their day to day browsing, they’ve...

How Publishers, Broadcasters, and Brands are using JW Player to Succeed with Online Video

Blog Mar 31, 2021

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs. The responses from the survey found overwhelmingly positive results of JW Player video services and highlighted industry-specific needs for publishers, broadcasters,...

3 Ways Digital Video Can Boost Retailers Beyond the Pandemic

News Room Mar 30, 2021

JW Player's Dave Otten shares some insight with Total Retail on ways digital video is being used to boost the retail industry. The pandemic has accelerated a long transition to e-commerce, and brands will need to continue connecting with their customers digitally for the foreseeable future. Learn ways retail...

Future U.S. Announces 2021 Tech Leadership Awards

News Room Mar 23, 2021

Future U.S. has announced the recipients of the first ever Tech Leadership Product Awards, recognizing individual and technology leadership. JW Player wins for "Best OTT and Streaming Technology" for its Live Channels technology.

Growing Viewer Engagement Tops List of Challenges Facing Digital Publishers

News Room Mar 18, 2021

The key challenge facing publishers of digital video—whether they’re broadcasters, publishers or even creators of online courses—is finding a way to increase viewer engagement. Seventy-five percent of TV and film sites say engagement is at the head of line, according to a JW Player report, "Digital Video Industry Insights...

Broadcast Tech & Engineering – Knowledge Network taps JW Player to expand streaming capability

News Room Mar 18, 2021

Knowledge Network, British Columbia’s public broadcaster, has tapped video playback technology provider, JW Player, as it expands beyond traditional linear broadcasting.

How JW Player Helps Publishers Succeed with Google’s SEO Update on Core Web Vitals

Blog Mar 18, 2021

We know how important SEO is to online publishers, which is why at JW Player, we’re always working to optimize our player and make sure it works according to SEO best practices—and in surprising ways to make publishers’ jobs easier! In the past, Google has relied solely on analyzing...

JW Player report: 76% of TV & film broadcasters see engagement as top priority

News Room Mar 12, 2021

To help companies capitalize on the sudden growth in video, JW surveyed 221 companies including publishers, broadcasters, online learning creators, and other producers of digital video content to understand their challenges and goals. As streaming video and traditional TV consumption surged in 2020, people were watching up to 70%...

Three-quarters of TV, film broadcasters see engagement as top priority

News Room Mar 11, 2021

As streaming video and traditional TV consumption surged in 2020, people were watching up to 70% more hours of video per day than before the pandemic according to research from online video platform provider JW Player.

JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers

Press Release Feb 25, 2021

New contextual video partnership enables health marketers to reach audiences in real time as they watch relevant, brand-safe video content.

Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why:

Blog Feb 10, 2021

Digital video advertising continues to grow every year. With more screens and more content at our fingertips, finding an audience to advertise to has become both simultaneously easier and yet also more challenging. As the advertising landscape grows, so do the challenges and the opportunities for ad buyers. Today,...

3 Things Publishers Can Do Right Now to Increase Video Engagement

Blog Feb 2, 2021

Accelerated by last year’s rise in video content consumption online, publishing sites are still finding value in creating and uploading new video content. But while it’s become easier and easier to publish video content online, most digital media outlets are still looking for ways to increase engagement. Viewer sessions,...

MobileMarketing 2021 predictions: social, eCommerce, video, and more

News Room Dec 24, 2020

Industry executives share their 2021 predictions across social, eCommerce, video, and more as MobileMarketing press draws a line under what has been an 'eventful' year.

JW Player: “Advertisers to embrace contextual targeting in 2021”

News Room Dec 18, 2020

In a story from Advanced Television, JW Player, the independent platform for video delivery and intelligence, has revealed its predictions for the video industry in 2021.

Will CTV/OTT Overshadow Linear In 2021?

News Room Dec 18, 2020

In a report for MediaPost, JW Player's co-found and Chief Innovation Officer Jeroen Wijerling predicts OTT will be the primary way that TV brands of all sizes reach their audiences next year

JW Player’s trojan horse approach helping poach Brightcove customers

News Room Dec 17, 2020

In an interview with Faultline, W Player feels a right to celebrate its achievements in a year in which it has experienced live video streaming explode by over 500% since last December.

Protecting Your Content with DRM

Blog Nov 18, 2020

Quality content is an investment from production to distribution, which is precisely why it’s imperative to fully understand and utilize your video security options. Digital Rights Management (DRM) technology is key to reducing unauthorized access and distribution of premium content. This blog post aims to provide an overview of...

Index Exchange and JW Player Partner to Unlock High Quality Video Supply

Press Release Jul 13, 2020

Video Player Bidding now available to all of Index Exchange’s publisher partners, signaling continued omnichannel growth for leading Exchange

Kumparan Selects JW Player for Video Technology

Press Release May 26, 2020

Leading Indonesian news provider, kumparan, has selected JW Player to provide end-to-end video technology.  The digital news site, founded in 2017, aims to provide a better user experience for video playback, add live-streamed video news, and optimise advertising revenue.

JW Player Launches Enhanced Live Streaming Solution for Digital Media Companies

News Room May 1, 2020

The Fast Mode reports JW Player's launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.

JW Player enhances live streaming offer with Live Channels

News Room Apr 30, 2020

Rapid TV News reports that digital media companies can broadcast and monetise live streamed content quickly and easily with JW Player's new product: Live Channels

JW Player launches Live Channels

News Room Apr 30, 2020

Advanced Television reports that JW Player announces the launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetise live without delay or set-up.

JW Player Launches Live Channels

Press Release Apr 30, 2020

Digital media companies can live stream quality quickly and easily.

Czech News Center selects JW Player for video technology

Press Release Apr 29, 2020

Leading publisher, Czech News Center, is implementing JW Player technology to provide a stable, competitive publishing infrastructure for its news and special interest websites. The media owner A/B tested the platform and concluded that the player performance, ease-of integration and scalability would create a robust platform for the...

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Press Release Apr 8, 2020

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content New York, NY (April 8, 2020) — C

Webedia and JW Player Celebrate 12 Years of Partnership

Press Release Feb 5, 2020

Paris, France & London, UK (February 05, 2020): Webedia, a global media, and technology company, specialized in the recreation and entertainment industries

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Press Release Feb 4, 2020

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Vide

Choueiri Selects JW Player for Outstream Video Ad-serving

Press Release Jan 29, 2020

In-text video advertising to give publishers more flexibility and control.

Publishers Increase Ad Revenue with Video Player Bidding from JW Player

Press Release Sep 18, 2019

SSP partners integrated directly into the player and turnkey implementation are keys to success.

JW Player Announces Flexible Access to its Video Platform

Press Release Sep 13, 2019

Digital media companies can now individually license solutions for video streaming, playback, engagement, and advertising.

Ovation TV Taps JW Player for Multiscreen Tilt

News Room Jul 9, 2019

JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of arts and culture, today announced a partnership to help expand its video distribution presence across all screens.

La Razón se asocia con JW Player para relanzar sus contenidos audiovisuales

News Room Jul 2, 2019

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.

Inside Video Tech: JW Player

News Room May 10, 2019

Jeroen Wijering, the Co-Founder and Chief Innovation Officer of JW Player describes the company’s strategy and discusses broader changes in the media landscape.

JW Player Expands to APAC by Opening Singapore Office

Press Release Apr 30, 2019

The company has hired ad-tech veteran Marc Irwin to lead the Singapore office to better support its clients in the APAC region.

AccuWeather hits 650m video views on its site and apps

News Room Apr 10, 2019

As AccuWeather sees tremendous growth in video it turns to JW Player to help it continue its expansion into mobile.

JW Player rolls out custom OTT video app service

News Room Apr 3, 2019

The new OTT Apps product will provide clients with a more cost-effective and faster way to build OTT video apps for connected TVs and mobile devices.

JW Player Now Makes Custom Apps for Leading OTT Services

News Room Apr 2, 2019

This year's NAB will be all about reaching over-the-top video customers quickly, and video player and platform company JW Player is adding to that with its announcement of OTT Apps, a new offering that creates Roku, Apple TV, Amazon Fire, and Android apps quickly.

JW Player Announces the Launch of OTT Apps

Press Release Apr 2, 2019

The company will be launching its custom OTT app offering at the annual NAB Show in Las Vegas.

JW Player adds three ad partners to Video Player Bidding in quest for full fill rates

News Room Mar 20, 2019

Video software company JW Player has expanded its Video Player Bidding service with three new partners as it looks to provide publishers with more opportunity to monetize their video inventory programmatically.

JW Player expands its video ads business

News Room Mar 19, 2019

JW Player, a technology company that powers the videos that run on many publishers' websites, is expanding its ads business by adding three new partners to its video ad product, the company tells Axios.

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

Press Release Mar 19, 2019

JW Player expands its Video Player Bidding solution with three new advertising partnerships, including EMX, PubMatic, and Telaria.

JW Player Engineer Offers an Update on LHLS Development

News Room Mar 8, 2019

At this week's re[FRAME] forum in New York City, video coding professionals heard an update on LHLS, or low-latency HLS, delivered by John Bartos, a senior software engineer for JW Player. Reframe is something of an East Coast Demuxed conference, and Bartos was building on a topic he introduced at Demuxed...

Predictions for 2019: What’s Coming to Online Video Advertising?

News Room Dec 21, 2018

JW Player's Brian Rifkin, Co-Founder and Head of Strategic Partnerships, predicts short ads will lead the way in 2019.

JW Player Named to Streaming Media Top 100

News Room Dec 10, 2018

The Streaming Media 100 is our annual attempt to shine the spotlight on the companies that enable the creation and delivery of all of that amazing content.

JW Player Ranked Number 340 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Press Release Dec 3, 2018

JW Player named to Deloitte’s 2018 Technology Fast 500™. The company grew revenue by 236% over the last year, led by international growth in EMEA and the expansion of its suite of video intelligence products.

JW Player, MAZ team for integrated hosting/distributing video platform

News Room Nov 28, 2018

Video platform JW Player and content logistics software firm MAZ Systems have teamed up to combine video hosting and distribution functions onto one dashboard.

Netaddiction, partnership con la piattaforma di video delivery e intelligence JW Player

News Room Nov 27, 2018

The partnership between JW Player and NetAddiction aims to enhance the performance of videos on all properties of the Netaddiction network. The organic displays are growing with a + 120% on Multiplayer.it and a + 55% on Movieplayer.it

7 Questions to Ask Yourself Before Picking a Video Host

Blog Nov 26, 2018

Editor’s Note: This post has been contributed by our friends at LemonLight. The post below walks through how to pick the perfect video host to achieve your business goals.  Choosing a video host is no small task. Whether you work at an enterprise company and are looking for a long-term video...

Software Companies Dominated Deloitte’s 2018 North America Technology Fast 500

News Room Nov 15, 2018

The Deloitte North America Technology Fast 500 list debuted in 1995 and, for the 23rd straight year, software dominated the list. JW Player for the second straight year was named to the list - this year coming in at 340th.

David Pashman Joins JW Player as General Counsel

News Room Oct 19, 2018

JW Player announced today that it has hired David Pashman, the former General Counsel of Meetup, as its new legal boss. In this role, he will oversee the global legal function, including support for JW Player’s rapidly expanding sales and partnership divisions, as well as work closely with the...

JW Player and SpotX Team Up at IBC 2018

Press Release Sep 12, 2018

Video experts on hand to discuss the value of implementing Video Player Bidding. AMSTERDAM, Sept. 12, 2018 — SpotX, the global video advertising and moneti

JW Player Announces Record Growth and Client Wins in Europe

Press Release Jun 20, 2018

JW Player sees record growth in EMEA by adding Eurosport, TI Media, and Future PLC as clients

JW Player Teams With Discovery to Deliver Eurosport’s ‘Flawless’ Digital Video Experience for Olympic Winter Games PyeongChang 2018

Press Release Jun 18, 2018

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.

JW Player to Host Panel Discussion at Cannes Lions

Press Release Jun 15, 2018

JW Player hosts a panel at Cannes Lions to discuss video advertising.

JW Player Unveils New Video Intelligence Innovations at 5th Annual JW Insights Event

Press Release Jun 7, 2018

JW Player, the world’s largest network-independent video platform, today highlighted two product innovations that will draw on video intelligence to further enhance the viewer experience and accelerate revenue growth.

EMSTL: Shaking up Leadership

News Room Mar 29, 2018

What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and Brown University’s Executive Master in Science and Technology Leadership co-hosted, Shaking Up Leadership: A Roadmap to Inspiring Female Leaders in...

JW Player Announces the Growth and Expansion of its Eindhoven, Netherlands Office

Press Release Mar 22, 2018

JW Player expands its office in Eindhoven, Netherlands.

JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

News Room Feb 13, 2018

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX...

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

News Room Feb 12, 2018

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series.

JW Player Announces Breakthrough Video Player Bidding Solution for Publishers With Exclusive Launch Partner SpotX

Press Release Feb 12, 2018

Video Player Bidding Offers Unique, One-Click Header Bidding Integration for Video New York, NY (February 12, 2018) — JW Player, the world’s largest networ

Publishers are treating Facebook Watch like YouTube

News Room Jan 9, 2018

Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing...

‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling

News Room Dec 7, 2017

At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said as long as it contains all the “vital ingredients” the size of the screen the story is told on is...

JW Player Announces World-Class Speaker Lineup for JW Insights | London

Press Release Nov 22, 2017

Europe’s top publishers and platforms will discuss opportunities in digital video on November 29th, 2017 London, England (November 22, 2017) — JW Player, t

LittleThings boosted ad rates by 20 percent with video header bidding

News Room Nov 21, 2017

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at...

The pivot to reality for digital media

News Room Nov 20, 2017

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition...

JW Player listed as one of 2017 Digiday Awards Europe finalists

News Room Nov 16, 2017

JW Player was nominated for "Best Publishing Platform" along with Talpa Media for Utopia TV's site.

JW Player Wins Two 2017 Streaming Media Readers’ Choice Awards

Press Release Nov 16, 2017

The Digital Video Leader Tops the Competition in the Best Media & Entertainment and Small/Medium Business Video Platform Categories New York, NY (November

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

Blog Nov 15, 2017

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic...

JW Player Ranked Number 248 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

Press Release Nov 10, 2017

Discovery and JW Player team up to deliver a 'flawless' digital experience for the 2018 Winter Olympics in Pyeongchang.

‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

News Room Oct 20, 2017

Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have to post videos that people actually want to watch by choosing to start them.

JW Player adds virtual reality to its app creation suite

News Room Oct 19, 2017

Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a product that includes SDKs to enable streaming over native apps, in addition to an HTML5 plugin for browser-based streaming.

JW Player Appoints Miles Williams as Chief Marketing Officer

Press Release Oct 18, 2017

JW Player announces Miles Williams as CMO

JW Player Now Supports Virtual Reality and 360-Degree Video

News Room Oct 13, 2017

Popular video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and 360-degree video which have become key priorities for large companies including Google, YouTube, Samsung, Facebook and others.

Roku’s new tools lets anyone launch a video channel without writing code

News Room Oct 5, 2017

Roku today is rolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any code. With an update to the Roku Direct Publisher Platform, video creators can instead walk through a few steps, including...

Stop Screaming at Me: Marketers (and Publishers) Need to Keep Up With the Browsers

News Room Oct 1, 2017

The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for...

Over One Billion Incremental Video Views Generated for Publishers by JW Player’s Recommendations

Press Release Sep 28, 2017

The algorithm-based content recommendations engine leverages proprietary data to increase video views by over 45%

JW Player Introduces the Next Generation of Video With JW8

Press Release Sep 14, 2017

The latest release improves site load speed up to 30% and solidifies JW Player as the industry leader for reliability, customization and ease of use

FastCompany moves to a new CMS and tech stack including JW Player’s platform for video

News Room Aug 3, 2017

Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW...

JW Player Announces Expansion of Global Footprint with Opening of European Headquarters in London, Adds Engineering and Support Teams in the Netherlands

Press Release Jul 20, 2017

The company also announces new global customers utilizing its best-in-class streaming, monetization and discovery technology including, Channel 5, Lagardere, Webemedia and Spiegel Online

The web is littered with videos that play automatically that nobody asked for

News Room Jul 14, 2017

According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More than half (53%) of videos that are played using Safari start automatically.

Live Video Is About Branding – And Acquisition – For Publisher This Old House

News Room Jun 28, 2017

This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW Player.

JW Player Taps Vonage’s Calamera as CTO

News Room Jun 1, 2017

JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.

Video: User Experience, Branding, and Content Monetization

News Room May 31, 2017

JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.

Former Tremor Video CEO Bill Day Finds New Home at JW Player

News Room May 18, 2017

It’s a bright day for JW Player. The network-independent video platform, whose customers span across 193 countries, has hired on Bill Day as its new Chief Operating Officer. The former Tremor Video CEO will be responsible for the company’s strategic leadership while also managing sales, product, marketing, business development,...

JW Player Appoints Bill Day Chief Operating Officer

Press Release May 18, 2017

JW Player announces Bill Day as Chief Operating Officer (COO).

Video Scarcity Pushes Publishers To Consider Context – Not Just Reach

News Room May 17, 2017

Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video...

World’s Top Media Leaders, Brands and Enterprises Join Lineup for JW INSIGHTS 2017

Press Release May 15, 2017

The agenda for JW Insights 2017 announced

Opera TV teams up with JW Player

News Room May 2, 2017

Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will enable the latter’s over two million supported websites to package online video channels into ready-to-run TV apps.

An inside look at 4 of the coolest offices in NYC tech

News Room Apr 1, 2017

JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the globe from 193 countries.

3 Reasons Video Technology Will Undergo a Sea Change in 2017

News Room Mar 14, 2017

2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a...

When it comes to video, more publishers are betting on mobile web versus apps

News Room Feb 2, 2017

Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000...

What’s The Potential For Programmatic Video?

News Room Jan 13, 2017

Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”

Life After Flash: Will Producers Move to HLS, DASH, or Both?

News Room Jan 1, 2017

JW Player’s John Luther, who spoke at Streaming Media West, shared some statistics about Flash, HLS, and DASH usage among the more than 2 million websites and 17 billion videos played per month using the player. Specifically, he reported that of the streams that JW Player delivered, 58 percent...

Streaming Media Taps JW Player as Top Video Player Solution

Press Release Nov 30, 2016

Industry publication Streaming Media taps JW Player for its video solution

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

Press Release Nov 15, 2016

JW Player named one of the 50 best places to work by Ad Age

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

News Room Nov 14, 2016

Little-known fact about JW Player: YouTube used a version of JW's video player for two years before Google came along. The company has been in the online video space since almost the start, and it's still fostering that startup culture.

JW Player Launches ‘Click, Shoot, Live’ Cloud-Based Enterprise-Grade Live Streaming

Press Release Nov 11, 2016

JW Player launches a cloud-based live streaming product

JW Player Launches Live Solution, Promises Ease for Publishers

News Room Nov 9, 2016

Streaming with Facebook Live and YouTube Live is simple, JW Player knows, and that's the model it tries to match with JW Live, the live video solution launching today. According to the video player and platform company, JW Live is cloud-based, easy to integrate, and enterprise-grade.

JW Player Intros Video Recommendation System to Drive Engagement

News Room Oct 26, 2016

Video player and platform company JW Player introduced a recommendation system today that creates personalized and updated suggestions for each viewer. Built entirely in-house, the system can create playlists based on trending videos (using real-time viewer activity to show what's hot at that moment), similar videos (recommending videos based...

JW Player Launches Innovative Video Recommendations Engine, Increases Publishers Ad Revenues Up to 50%

Press Release Oct 26, 2016

JW Player announces its video recommendations engine to increase engagement and ad revenue for publishers

JW Player adds VR/360° Video to Online Video Platform

News Room Oct 13, 2016

“JW Player has been a terrific partner in our early successes,” said McClatchy's director of video product and operations, Meghan Sims. "JW Player 360° video technology is an important piece in the evolution of video storytelling here at McClatchy. And it's going to be a big part of some...

JW Player Launches VR/360° Video, Only OVP Delivering SDKs to Create VR Video Apps

Press Release Oct 12, 2016

UPDATED AUGUST 2021: The current player version no longer supports 360° video. Digital video solutions leader further expands extensive platform lineup wit

Apple and Google Browser Tweaks Could Boost Mobile Video

News Room Sep 21, 2016

“This could be a big deal for web video. I think when people start adjusting their video players and websites there will be a significant uptick for publishers in terms of video plays,” said Jeroen Wijering, head of product at online video technology provider JW Player.

JW Player Pulls the Curtain Back on Showcase

News Room Aug 23, 2016

With Showcase, brands can create standalone video websites or create video-heavy sections for their existing sites. Those pages can be branded with your own logo and footer text. JW Showcase uses templates for fast site creation, and comes with two default themes: Light and Dark. If you have a...

JW Player Pulls Back Curtain on JW Showcase, Free Platform for Publishers to Design Video Galleries in One Easy Step

Press Release Aug 23, 2016

The world’s most widely distributed digital and mobile video solutions company launches first-of-kind one-click free video web app builder to its best-in-c

Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO]

News Room Jul 21, 2016

JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical...

JW Player Nabs Univision As Enterprise Customers Expand to Almost 600

News Room Jun 23, 2016

JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being used in part to support Univision’s streaming of the high-profile Copa America Centenario matches this month, including on its mobile...

Univision taps JW Player for OTT, mobile video streaming during Copa America tournament

News Room Jun 21, 2016

JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several "key first quarter" deals signed...

JW Player Adds Top Global Media Companies to Its Expanding Customer Roster, Nearly 600 New Enterprise Customers in Q1 2016

Press Release Jun 21, 2016

JW Player adds nearly 600 new customers in the first quarter of 2016

JW Player Taps Pablo Calamera as Chief Technology Officer

Press Release Jun 1, 2016

JW Player names Pablo Calamera as CTO.

Innovations from Playboy and Vice Highlighted at JW Insights

News Room May 13, 2016

This week at JW Insights conference (hosted by JW Player), former Buzzfeed president and current founder of live stream news channel Cheddar, Jonathan Steinberg, proclaimed that a business created yesterday, can’t successfully be created tomorrow. Some might agree, but if any company is out to prove Steinberg wrong, it’s...

JW Player’s Otten: Amazon Video Direct could boost indie publisher revenues, audience base

News Room May 10, 2016

"We view it as another closed ecosystem," said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider encourages its clients, such as Hearst, to publish not just on their JW Player-based platforms but also to YouTube, Vimeo,...

Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

News Room Mar 3, 2016

Tasting Table uses JW Player as its video player across its owned and operated sites, so when the video platform released an open-source Apple TV App builder this month, the publisher was among its first pilot customers. It worked with JW Player to create a tvOS app within days...

JW Player’s open-source app builder could change the mobile OTT game for smaller providers

News Room Mar 2, 2016

Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which enables online video providers to create an iOS streaming app with "minimal" time and effort to configure and launch.

Ready to build an app? Here are 3 app makers you need to know about

News Room Mar 1, 2016

Developing an app rarely proves to be a quick, easy endeavor. Fortunately, several companies recently have launched app builders to help developers create innovative offerings for a range of platforms. Here's a closer look at three new app builders that may influence developers worldwide, both now and in the...

JW Player’s Apple TV Builder App featured in the Platforms + Tech section of Cynopsis Media

News Room Feb 22, 2016

JW Player, best known for its video player, announced the launch of its new Apple TV Builder App. The app, the company says, allows customers to develop customized apps for Apple TV with minimal configuration, no coding, and no extra cost. The cooking-oriented media company Tasting Table was the...

JW Player launches for Apple TV app framework

News Room Feb 20, 2016

The new Apple TV App Builder is designed to allow JW Player customers to develop a customised app for new, fourth generation Apple TV devices with no coding, minimal configuration and no additional cost. This is claimed to be the industry's first free app framework for Apple TV, and...

JW Player launches Apple TV App Builder

News Room Feb 19, 2016

JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding,...

Tasting Table launches Apple TV app in 24 hours thanks to JW Player’s new tvOS framework

News Room Feb 18, 2016

Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW Player’s new beta open-source product allows content makers on its platform to utilize what they already have created to build...

JW Player Launches Apple TV App Builder, Signs Tasting Table as Pilot Customer

Press Release Feb 18, 2016

JW Player announces its ability to support Apple TV App Builder.

Life After Flash: Will Producers Move to HLS, DASH, or Both?

News Room Jan 13, 2016

Though HLS only plays natively in the Safari browser on the Mac, most off-the-shelf players, such as JW Player, enable playback either via Flash or JavaScript, so achieving pervasive playback on Windows and Mac browsers is not an issue ... Interestingly, just before this column became due, JW Player’s...

Competition, consolidation, and … Cosmo? A look at OTT’s year to come

News Room Jan 12, 2016

You see a Sports Illustrated, or a GQ or People Magazine. If they decided they wanted to do a service, they could really knock it out of the park" ... The platform for such a service is already available from a number of enterprise-focused vendors such as JW Player.

The 20 Largest Startup Funding Rounds of 2015

News Room Jan 11, 2016

JW Player, the advanced media player, has raised $20M in a Series D round led by Greycroft Partners and support from e.ventures, Cue Ball and Greenspring Associates. CEO Dave Otten has raised $45.6M over 4 rounds to date.

JW Player gets $20M funding boost to expand its online video platform

News Room Jan 6, 2016

JW Player, which built a niche for itself providing an online video platform targeted to enterprises, capped off a year of growth by completing a $20 million Series D funding round led by existing investors including Greycroft Growth, Greenspring Associates, Cueball Capital, and e.ventures. The company plans to use...

JW Player Locks In $20M in Series D Funding to Build Insights Product

News Room Jan 5, 2016

JW Player, the video platform that competes with Brightcove and Ooyala as a service provider for major publishers, has raised $20 million in Series D funding led by its existing investors – Greycroft Growth, Greenspring Associates, Cueball Capital and e.ventures. According to a release, the funding will be used...

JW Player Raises $20M To Expand Its Video Platform

Press Release Jan 5, 2016

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.

JW Player Delivers Premium Video Player Features for the Mass Market with Release 6.11

Press Release Dec 4, 2015

JW Player, a leading online and mobile video platform and player technology company, today announced the release of the latest version of its media player, JW Player 6.11.

JW Player Increases Hosting Volume Tenfold For Premium Customers

Press Release Nov 10, 2015

NEW YORK – Nov. 10, 2015 – JW Player, a leading digital and mobile video platform and player company, has updated its premium model to significantly increa

JW Player Expands Leadership Team with Top Tech Talent

Press Release Oct 20, 2015

Brent Wood, Formerly Head of Consumer Web and Mobile Engineering at Bloomberg, Joins Leading Video Technology Company as Chief Technology Officer; Rick Okin Joins as Head of Data Engineering

Only 10% of ads are delivered in a mobile-compatible format

News Room Oct 14, 2015

JW Player has released its latest Trends in Online Video report, focusing on the viewing habits of 1 Billion unique global viewers. Key findings include: Only 10% of advertisements are delivered in a mobile-compatible format despite 30% of viewers using mobile devices to consume video. Ad-blocking technology usage continues...

Mobile Marketing Is Falling Under Viewing Trends

News Room Oct 13, 2015

According to recent research findings from JW Player, only 10 percent of all ads are mobile marketing compatible, which has – according to the report on the results – revealed that advertisers are greatly missing out on a highly engaged target audience that is considerable in size.

Adblock Rates 10% to 30% Globally, Finds JW Player Report

News Room Oct 12, 2015

How common are ad-blockers? In a report that analyzes data collected through July, video player company JW Player says between 10 and 30 percent of people use them in different countries. Users turn to them to take back control over their online video experiences and because they're disturbed by...

Mobile Advertising Lags Mobile Viewing

News Room Oct 9, 2015

While the market has solidified in many ways, the most strategic video standards have still not been adopted widely in the industry, especially by advertisers. We hope our Trends in Online Video Report helps to support the need for greater HTML5 adoption in order to reach viewers on mobile...

Report: Just 10% of Video Ads Are Mobile-Compatible

News Room Oct 8, 2015

A new report from JW Player finds that 36% of viewing is done on mobile devices (30% on smartphones and 6% on tablets). Despite this, JW found that just 10% of video ads are delivered in an HTML5 mobile-compatible format. JW believes the key issue is that 60% of...

New JW Player “Trends in Online Video Report” Highlights Slow Mobile Video Ad Growth and Ad Blocking Proliferation

Press Release Oct 8, 2015

Data From Over One Billion Global Video Viewers Found Only 10 Percent of Video Ads to be Mobile Compatible, Lagging Behind Increasing Mobile Video Consumption

The Streaming Media 100: The One Hundred Companies That Matter Most in Online Video in 2015

News Room Oct 6, 2015

The fifth annual Streaming Media 100—our yearly list of the most interesting, important, and influential companies in online video— shows an industry that’s come into its own, one that some might even say has reached maturity. Only three companies—Akamai, Google, and JW Player—scored a perfect five from every judge.

How to Win With In-Game Advertising

News Room Sep 29, 2015

With the rise of freemium games, studios have had to get creative in order to turn a profit and continue to produce high-quality gaming content. In-game ads have become prolific, with regular gamers having acclimated to brief interruptions with stagnant visual ads. This begs the question: are gaming studios...

Project Everyone Taps Video Industry Leader JW Player as Global Digital Audio Technology Provider

Press Release Sep 25, 2015

Worldwide initiative will leverage JW Player's high quality audio capabilities and massive footprint to spread UN Global Goals to seven billion people in s

Global Providers in Over-The-Top Video Playback Team to Offer Premium Video Services

News Room Sep 18, 2015

AllDigital for Video Platforms gives content owners and publishers automated workflows to upload more than 300 professional video CODECs at industry-leading speeds. While uploading videos, the system analyzes the media to optimize it for global delivery across the Level 3 network with playback via the latest generation of the...

JW Player Spearheads Support of VPAID 2.0

Press Release Sep 17, 2015

World’s Largest Open Video Ecosystem Counters Google Chrome’s “Flash-Pocalypse” To Provide Customers with Uninterrupted Video Monetization

JW Player teams with Vualto for DRM

News Room Sep 11, 2015

Video player provider JW Player has teamed up with content delivery specialist Vualto to make Vualto’s digital rights management technology available to JW Player’s video publisher customers. Vualto’s technology will be made available as part of its enterprise-level solution to enable JW Player's customers to offer DRM-protected premium content...

JW Player and Vualto Partner to Provide Premier DRM Options to Billions of Videos Viewed Each Month

Press Release Sep 11, 2015

Partnership gives JW Player customers a simple and streamlined way to protect valuable video content across all web browsers

Horizontal, Vertical, Square? Why Every Shape Has a Place in Your Video Strategy

News Room Sep 1, 2015

From King David to the Karate Kid, everyone loves a good underdog story. Long dismissed by purists, the vertical format (aka “portrait” orientation) is going mainstream and marking a major shift in the evolution of online video on mobile. It’s already creating waves in the industry: this week Instagram...

JW Player 7 Released, With DASH Support and Speed Improvements

News Room Aug 13, 2015

Version 7 of the popular player includes MPEG-DASH support, completely rewritten code that loads 35 percent faster than the previous version, and CSS skinning. "We're the first to deploy MPEG-DASH," says Jeroen Wijering, company co-founder. "We're the first one to put it in the market as technology to buy...

Mobile-Optimized JW Player 7 Launches as World’s Fastest Online Video Player

Press Release Aug 13, 2015

The industry's most advanced player technology improves performance on every screen and offers Quality of Experience analytics for publishers

How JW Player became the largest video player behind YouTube and Facebook

News Room Aug 7, 2015

JW Player, co-founded by Jeroen Wijering, an online video pioneer, "created the open video architecture that formed the basis for the first version of YouTube." They recently made their "Pro" version free in an effort to provide brands with a more customizable video solution that works across any platform....

JW Player reduces Pro online video player pricing — to free

News Room Jul 30, 2015

"We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers," said Dave Otten, CEO of JW Player. "Moving the Pro edition to free is another example of our commitment to this longstanding mission. We believe that every publisher in the world...

JW Player Makes Its Pro Video Player Free in Pursuit of Expanded Market Share

News Room Jul 29, 2015

In a bid to grow its market share among independent online video publishers, JW Player is announcing this morning that it is making the Pro version of its video player free. Important Pro version features include full control over player branding, 9 pre-built skins, social sharing, related video overlays,...

JW Player Makes the Pro Edition of Its Flagship Online Video Player Free

Press Release Jul 29, 2015

Offers Enhanced Functionality To Publishers Using the World's Fastest Video Player For No Additional Cost

LongTail Video Announces Expanded Advertising Support For Mobile

Press Release Jul 21, 2015

LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, today announced expanded advertising support for mobile within the popular JW Player. 

JW Player Hits Record H1 2015 Sales Growth

Press Release Jul 15, 2015

The world's most widely distributed digital and mobile video solution further expands global footprint

Autoplay Shouldn’t Rule Online Video

News Room Jul 6, 2015

With Twitter following in Facebook’s wake with its recent launch of autoplaying video, autoplay has taken the crown as online media’s hot new fad. In fact, using autoplay results in significantly more impressions and, correspondingly, increased ad revenue. It’s easy to see why it’s becoming so popular with publishers...

The Video Industry Still Needs To Solve The Mobile Challenge

News Room Jun 24, 2015

Despite all the advances in online video in recent years, most publishers' approach to mobile video continues to fail. These challenges were discussed last month in JW Player's second annual JW INSIGHTS conference, which brought together video experts, influencers and partners from companies including Google, Popsugar and Verizon to...

Why Casting Is The Smart Alternative to Clunky, Complex TV Apps

News Room Jun 3, 2015

Apps are everywhere. Today, native mobile apps (in contrast to browser-based web apps) offer a number of advantages to brands as well as consumers, many developers and device makers seem to think the app model can simply be cloned in other industries with the same success. They're wrong. John...

JW Insights 2015 Experts Agree: Publishers Have Ineffective Approach to Mobile Video

Press Release May 29, 2015

JW Player’s annual JW INSIGHTS conference brought together experts from top video publishers and industry-leading technology companies to examine the online video space.

Facebook Provides Reach For Video Pubs, But Revenue Must Come Soon

News Room May 21, 2015

Video publishers are clamoring for a clearer monetization plan from Facebook. Although the reach potential is great – Facebook has 1.4 billion registered, active users – publishers still wonder if their third-party distribution efforts will ultimately undercut their owned-and-operated initiatives. Michael Hsu, PopSugar's head of video business development, summarized...

Verizon, Google Debate The Future Of Video ‘Pipes,’ Facebook’s Growing Front

News Room May 20, 2015

What’s the future of content distribution and monetization, particularly as major players like Facebook, Google and Verizon make strategic moves to capture more share in mobile video? This was the dominant theme at JW Player's JW INSIGHTS conference Tuesday in New York, where a group of execs from Google...

Creating a Consistent Branded Interface When Using JW Player

News Room May 8, 2015

Attendees at the recent Streaming Media West conference got detailed instruction in using the JW Player video player thanks to Streaming Media contributor Robert Reinhardt. As part of his session, Reinhardt showed how to create a custom branded skin with JW Player, and also explained why that's important.

JW Player Opens Submissions for Filmmaker Awards at JW Insights 2015

Press Release May 7, 2015

JW Player officially calls for young filmmakers in the greater NYC-area to submit short videos for consideration for The JW Player Filmmaker Awards

JW Player Announces JW INSIGHTS 2015

Press Release Apr 23, 2015

JW revealed an A-list group of brands planning to participate in JW INSIGHTS 2015, the second annual conference being held in New York City on May 19, 2015

Syndicaster and JW Player Partner to Deliver Best-in-Class Video Services Platform

Press Release Apr 14, 2015

Syndicaster and JW Player today announce the integration of JW Player into the Syndicaster Video Services platform to serve as the default video player

The State of HTML5 Video: Here’s What You Need to Know Now

News Room Apr 8, 2015

Do brand marketers need to know about HTML5 video? Only if they care about having their videos viewable by every potential customer on every device. The Apple iPad was released five years ago, and video player company JW Player chose this occasion to update its State of HTML5 Video...

JW Player Debuts SDK for iOS Devices, JW Player Version 6.12

News Room Mar 31, 2015

Video platform company JW Player announced this morning the launch of its iOS SDK (software development kit). With the SDK, publishers can add JW Player abilities to their native iOS apps, including video playback and video ad insertion. The company notes that publishers can control the user experience as...

JW Player Expands Mobile Offering with Launch of iOS SDK

Press Release Mar 31, 2015

JW Player today released the first version of their JW Player SDK for iOS, expanding their comprehensive mobile strategy and enabling publishers to make their video content accessible on all mobile platforms

JW Player and Microsoft Team Up to Help Content Owners Protect Their IP

News Room Mar 13, 2015

The latest version of the JW Player aims to improve an issue that many digital video publishers, networks, and brands currently face: content and IP protection. The release, dubbed version 6.12, includes a partnership with Microsoft to provide additional IP security functions via the software giant’s Microsoft Azure Media...

JW Player Announces Integration with WordPress.com VIP

Press Release Feb 17, 2015

JW Player plugin for WordPress.com VIP allows publishers to stream, publish, and monetize video with the JW Player through a simple one-click activation

JW Player Brings Its Video Player To Android Apps

News Room Feb 11, 2015

JW Player, the streaming video company that (in the words of its president Chris Mahl) helps online publishers find "life after YouTube, or life beyond YouTube," has made a big move onto mobile with the general release of its Android SDK. CEO Dave Otten characterized the Android launch as...

JW Player Surpasses 1 Billion Unique Monthly Viewers and Posts Exponential 2014 Revenue and Customer Growth

Press Release Feb 11, 2015

Over 1 billion unique monthly viewers watched video on the JW Player during December, marking the first time the company has surpassed the billion viewer milestone in a single month

JW Player Furthers Mobile Strategy with General Availability of Android SDK

Press Release Feb 11, 2015

The JW Player SDK for Android is available on an annual licensing basis, giving publishers increased flexibility to create whatever video content they want, monetize it and build it into any app, without being locked into JW Player-hosted content

Amazon’s Kindle Fire, Samsung’s Galaxy top preferred video streaming devices, Adobe says

News Room Dec 16, 2014

Adobe Digital Index’s Q3 benchmark report revealed that two tablet-size devices–Amazon’s Kindle Fire and Samsung Galaxy–are grabbing a huge share of video viewing rates. This is interesting in light of quarterly index report from JW Player showing that its streaming clients’ users watch video on tablets more than on...

JW Player reports rapid online video growth

News Room Dec 14, 2014

JW Player is an increasingly popular online video player. “With 80 per cent of end users coming from outside the United States, our data represents a truly global audience, and we’re proud to showcase the growth of our network and share these insights on the online video industry as...

Europeans highest video watchers

News Room Dec 12, 2014

According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month.

A Private Label YouTube Shows The Power Of Data Monetization

News Room Dec 11, 2014

JW Player provides a clear example of how to monetize a data asset.

JW Player Releases First Quarterly “Trends in Online Video Report”

Press Release Dec 11, 2014

The report highlights JW Player’s recent dramatic growth and analyzes video streaming and consumption habits across devices, platforms and geographies within its network of connected players

JW Player Releases 6.11 Update, Focuses on HLS Performance

News Room Dec 4, 2014

JW Player announced the release of the 6.11 version of its eponymous media player today. The biggest improvements this time are to HTTP Live Streaming (HLS) features, which include multiple audio track support and embedded WebVTT captions.

Dish Network Could Drop CNN From Lineup For Good

News Room Nov 5, 2014

As part of a strategic move to manage costs and adapt to changes in audience behavior, Dish Network is preparing to remove a number of channels, including CNN, from its offering. JW Player’s CEO, Dave Otten, weighed in on this growing trend, “It used to be that the TV...

Womensforum.com Partners With JW Player To Offer First-Of-Its-Kind Premium Digital Video Ad Platform

Press Release Nov 5, 2014

Womensforum.com, a longtime leader in the online women’s lifestyle space, has teamed up with JW Player to upgrade its WomensForumTV platform

Guess Who’s Leading The Online Video Revolution?

News Room Oct 16, 2014

JW Player is named as one of the 8 interesting companies to watch as one of the great new infrastructure companies flocking to video’s modern-day Gold Rush to mine for online video riches.

JW Player Launches Android SDK Public Beta

News Room Oct 8, 2014

We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps.

JW Player: A Game Changer

News Room Oct 2, 2014

When Maker Studios was sold to Disney for a record $900 million (if the final payout holds), the gauntlet finally was thrown down on how much investors and media giants would be willing to spend on multichannel networks, some of the newest disruptors in the online video space. There...

Why YouTube isn’t enough for publishers

News Room Sep 23, 2014

YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market. Just last week, venture capitalists plowed $20 million into...

With $20M, JW Player wants video publishers to look past YouTube

News Room Sep 17, 2014

Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players. It’s a SaaS video platform, and it powers one of the largest open-source video players available, so the chances are pretty good...

JW Player Secures $20 Million in Series C Funding

Press Release Sep 17, 2014

JW Player announced today that it has completed a $20 million Series C financing round. It was led by Greycroft Growth and Greenspring Associates

Nerdist Ditches YouTube to Promote Weird Al Video

News Room Sep 5, 2014

YouTube is often synonymous with video marketing. But when silly songwriter Weird Al Yankovic asked multi-platform content creator Nerdist Industries to help produce a music video for his new album release, the brand decided to go against the grain and rely on its own Web video player. Instead of...

JW Player Releases Version 6.10, Helps Publishers Monetize Video

News Room Aug 28, 2014

Ad tag waterfalling becomes much less complex in this version, and publishers gain more precise ad scheduling. The improvements are coming fast for JW Player. Last month the company released version 6.9 of its player, adding Chromecast support for the desktop. Now, it’s released version 6.10, which should be...

Building Interactive HTML5 Videos

News Room Aug 26, 2014

The HTML5 element makes embedding videos into your site as easy as embedding images. And since all major browsers support since 2011, it’s also the most reliable way to get your moving pictures seen by people.

SnagFilms, RiffTrax, and Baeblemusic add Chromecast support via JW Player

News Room Aug 21, 2014

JW Player, a company that has developed an HTML5-based video player, has announced that a number of content providers that use its software are now able to stream their clips on Google’s Chromecast HDMI dongle.

SnagFilms, RiffTrax, and Baeblemusic Bring Content to the Big Screen

Press Release Aug 21, 2014

Baeblemusic, SnagFilms, and RiffTrax are using JW Player with Chromecast integration, enabling users to interact with their content through their tv sets

Top 3 Tips to Create More Engaging Video Content

News Room Aug 15, 2014

What can brands new to the video space take away from the interest in clips like those from Weird Al? The massive scale that the “Tacky” video accomplished shows that independent video content publishing, particularly the “viral video” phenomenon, without YouTube is possible, and enables publishers to take more...

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

News Room Jul 31, 2014

JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series of Weird Al Yankovic’s eight videos, with exclusive video content...

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

Press Release Jul 31, 2014

JW Player announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series

JW Player for the web has added support for Google Chromecast!

News Room Jul 23, 2014

This is great news. JW Player is one of the most popular third party video player for embedded content. They have just added support for the Google Chromecast platform in the latest update.

JW Player updated to version 6.9, brings Chromecast support to millions of sites

News Room Jul 22, 2014

In April of this year, it was announced that JW Player would soon be adding support for the Chromecast, and today the feature finally went live for everyone. For those unfamiliar, the JW Player platform powers a variety of popular websites including ESPN and millions of others. With today’s...

JW Player Jumps to the Big Screen, Boosts HD Streaming, and Enhances Accessibility with Version 6.9

Press Release Jul 22, 2014

Google Chromecast Support, HLS 1080p Encrypted Streaming, and Keyboard Controls are Key New Features in the Latest Version of the Leading Video Player on the Internet

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

News Room Jun 26, 2014

JW Player, a leader in online and mobile video, today announced that it has added key industry pioneers to its executive team to further drive innovation and growth in the company’s video technology solutions. Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John...

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

Press Release Jun 26, 2014

Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John Luther joins JW Player as Vice President, Devices

Optimize Your YouTube Content for a Multi-Channel Strategy

News Room Apr 8, 2014

For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to them.” Later it became, “OK, we have a YouTube channel but we should do some online video advertising, on YouTube.”...

JW Player Introduces Support for Google Chromecast

Press Release Apr 3, 2014

JW Player launches support for Google Chromecast

JW Player to Support Chromecast, Opening Living Room for Thousands of Content Providers

News Room Apr 3, 2014

The march of content providers into the living room is getting yet another boost as JW Player, whose video solution is used by thousands of content providers, will support Chromecast. JW Player’s CEO Dave Otten and creator Jeroen Wijering told me yesterday that the beta is underway with 5...

Longtail Video Changes its name to JW Player

Press Release Oct 24, 2013

LongTail Video, the leading provider of video solutions for web publishers, today announced that it will change its name and rebrand to JW Player

JW Player Expands Advertising Support for Mobile

Press Release Jun 17, 2013

LongTail Video announced expanded advertising support for mobile within the popular JW Player. The JW Player enables the delivery of VAST-compliant, pre-roll advertising