Businesses are increasingly turning to subscription models to generate more revenue. However, the path from viewer to paying subscriber is often full of technical hurdles and audience engagement challenges.
Keep reading to discover the common roadblocks businesses face in online video monetization and how JWP’s SIMS (subscription and identity management) solution helps them build a thriving subscriber base, turning casual viewers into dedicated fans.
1. No In-House Development Team
Building a subscription model from scratch requires a skilled development team and quality resources, which many businesses don’t have at disposal. JWP’s SIMS is a turnkey solution that’s ready to use out of the box. You won’t need to invest time and money into building your own system – you can focus on creating great video content and marketing your service.
2. Complex Features
JWP’s SIMS is powerful enough to handle complex subscription models and integrations, but it’s also designed to be user-friendly. Even if you don’t have a technical background, you can easily manage your subscriptions, users, and billing.
With JWP, you own the subscriber lifecycle and have complete control and insightful data to optimize your video platform for success. The intuitive user interface eliminates the need for complex configurations, allowing you to manage subscriptions, design customer journeys (from sign-up to renewal), and source valuable user data through customizable registration fields. You can then use these insights to inform your business strategy, nurture customer relationships through email opt-ins, and develop targeted retention programs.
Plus, JWP’s security features provide multi-layered protection, allowing you to limit login attempts, restrict content access by domain or location, and enforce age restrictions – all from a single, user-friendly interface.
3. Limited Customization Options
While some subscription solutions offer a one-size-fits-all approach, JWP understands that every business is unique. That’s why our platform is highly customizable. With JWP’s solution, you can:
- Choose between a white-label, fully customizable theme or a prebuilt paywall preview that seamlessly integrates with your existing webpage aesthetics.
- Design packages and subscription tiers that cater to your audience, offering multiple payment and access options to maximize viewer conversion.
- Tailor paywall and post-payment email notifications to match your brand voice and messaging, ensuring a cohesive user experience throughout the subscription journey.
- Browse through a library of pre-designed paywall themes to jumpstart your customization, saving you valuable time and resources.
4. Learning Curve for Newer Businesses
New businesses entering the online video space often face a steep learning curve. JWP goes beyond just providing software. We act as a guide, helping you navigate the complexities of implementing a payment solution.
Our team will advise you on best practices for viewer experience and help you avoid common pitfalls that can harm your bottom line. This includes the ability to tailor packages and subscription tiers with viewer-driven payment options (TVOD, SVOD, Seasonal subscriptions) and access controls (per collection or even per video asset).
Moreover, you can offer deals, discounts, and VIP access through coupons and vouchers, incentivizing viewers to subscribe and engage with your platform.
5. Lack of Capacity for 24/7 Support
Running a successful online video platform requires exceptional customer support. JWP offers 24/7 support, ensuring that both you and your viewers have the help you need, whenever you need it.
Our in-house Network Operations Center (NOC) team proactively monitors your system 24/7, with a team of experienced support engineers ready to address any potential issues. JWP’s highly scalable, cloud-hosted solution leverages multiple regions and zones to guarantee high availability and seamless performance even during peak demand.
Lastly, automated alerts across all services keep you informed, while flexible Support SLA packages make sure you get the level of support tailored to your specific needs.
The JWP Human Touch
JWP’s commitment to customer success goes beyond the features of our SIMS solution. What truly sets us apart is the human factor.
Our dedicated team of sales representatives, account managers, support engineers, and subject matter experts will work closely with you to ensure you get the most out of your JWP experience. We’ve consistently heard from customers that our people are the best part of working with JWP – they’re knowledgeable, responsive, and genuinely invested in your success.
All in all, JWP’s SIMS solution simplifies online video monetization, removing technical barriers and offering expert guidance. Sign up today and gain complete control and insightful data to optimize your platform, creating a loyal subscriber base and turning viewers into revenue streams.