October 9, 2024–Video ad tech businesses JW Player and Connatix have agreed a merger, forming JWP Connatix, the two announced today. The deal will see the two companies unify their video delivery and monetisation tools, increasing the reach available to their buy-side customers.
Financial terms of the deal were not disclosed.
JW Player and Connatix both already operate in similar spaces. Both offer customisable video players, which use contextual data to surface relevant video content. And both have a hand in monetisation of video content run through their players, where contextual data again plays a significant role.
Merging will combine their sell-side client lists, which the two say cover 2,000 blue-chip media companies, including eighty percent of the top 25 Comscore US publishers. Connatix currently counts Reuters, Forbes, Vox, and HuffPost among its clients. JW Player meanwhile has a strong broadcaster customer base including Fox, Sky, Eurosport, and Fuse, and also works with Insider, Future, Axios, and Fast Company on the publisher side.
This broad reach feeds into JWP Connatix’s buy-side offering. The two businesses say that combined, they reach over one billion unique users around the world, with over seven billion minutes of on-demand and live content. Their combined contextual, consumption, and monetisation data will also strengthen their ability to increase engagement and boost monetisation, the two say.