Womensforum.com Partners With JW Player To Offer First-Of-Its-Kind Premium Digital Video Ad Platform

Press Release newbreed


New WomensForumTV Offering Includes Video Playlist Recommendations Based on User Behavior and Screen Size & Automated Ad Frequency Capping to Create a Better Viewing Experience

CHICAGO, IL – November 5, 2014 – Womensforum.com, a longtime leader in the online women’s lifestyle space, has teamed up with JW Player to upgrade its WomensForumTV platform with a host of first-to-market benefits. By combining modifications to Womensforum.com’s proprietary content management system (CMS) with JW Player’s comprehensive digital video platform technology, the solution will enable an entirely new premium digital video ad solution.

Key enhancements to WomensForumTV, which delivers original video content to its female base of nearly 40 million unique views per month*, include:

  • Digital video playlist suggestions based on user interests and reading/viewing behavior across WomensforumTV’s family of over 2,000 platform affiliate sites
  • Content targeting and optimization by device – with users on smartphones and tablets receiving a greater number of small “snackable” video segment offerings
  • Ad delivery based on viewer behavior and preferences, as well as screening device
  • Frequency ad capping to balance content and ad viewing, while preventing excessive video ad replay
  • Adaptive limits on ad interruptions, based on length of viewing time

“A more favorable viewing experience makes for a better environment for brands, as more engaged viewers and more precisely targeted content lay the foundation for better targeted and higher-performing ads,” said Mark Kaufman, CEO, Womensforum.com. “Brands are also seeking premium video ad solutions that can deliver at scale – and WomensForumTV has already received upwards of 50 million video streams per month. Combine that reach with this major technology upgrade, and we’ll be able to offer the type of innovative digital video ad platform that meets marketers’ demands on all fronts.”

“We’re proud to be partnering with Womensforum.com to help them progress their digital video strategy,” said Chris Mahl, president of JW Player. “With an already-extensive audience, the JW Platform will help Womensforum.com streamline their workloads, better monetize their content, expand their audience base and keep their current users happier than ever when screening video programming.”

*(comScore/August 2014)