October 9, 2024– JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.
By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes the industry’s most comprehensive independent video technology and monetisation platform for broadcasters, publishers, and advertisers.
This merger arrives as the digital video ecosystem is experiencing transformational change. Consumers are increasingly cutting the cord in favour of Connected TV (CTV) and streaming services, leading to rapid shifts in global advertising spend and the emergence of new direct-to-consumer subscription and pay-per-view offerings. In 2024, global CTV ad revenue will surpass USD$30bn (£22.9bn), while the top ten streaming services alone will support nearly 1 billion subscribers. Given this, publishers, broadcasters, and advertisers must transform their video strategies to meet these evolving viewer expectations and business needs.
“How and where viewers consume video is rapidly changing. As a result, media companies require innovative solutions that allow them to maximise audience engagement and help optimise revenue across disparate monetisation models, whether it be advertising, subscriptions or commerce,” said David Kashak, co-founder and CEO of Connatix. “Together, JWP Connatix fulfills that requirement, by accelerating our companies’ mutual visions to create environments where premium video viewing, powered by best-in-class technology, meets high-quality monetisation experiences, enabling media leaders to deliver exceptional results.”