Leading Indonesian news platform aims to add more targeted advertising and live streaming
New York – May 26, 2020 – Leading Indonesian news provider, kumparan, has selected JW Player to provide end-to-end video technology. The digital news site, founded in 2017, aims to provide a better user experience for video playback, add live-streamed video news, and optimise advertising revenue.
kumparan takes a ‘digital-first’ approach to news gathering and broadcast and enables interaction between visitors and reporters. Accessed by 60 million visitors a month across mobile and desktop, kumparan uses a bespoke algorithm to ensure the most appropriate content and advertising is served to each reader, combining location, interests, behaviour, age and gender and learning from viewing patterns across millions of visitors.
Thomas Diong, Chief Product and Data Officer at kumparan, explains, “We reviewed the video technology options on the market and selected JW Player because of their comprehensive technology, which can handle huge volumes of concurrent video plays and help us serve the right video to the right audience with each video. The platform is built for advertising with a lot of expertise in the company, both locally and in the headquarters.”
Ryan Beebe, SVP Global Sales, adds, “A well-known innovator in Asia, kumparan is Indonesia’s fastest growing media platform, with a heavy focus on credibility and best-of-breed technology. Machine learning is built into every process, and they needed a reliable, scalable end-to-end platform to help keep users engaged as well as optimise monetisation. We aim to partner with kumparan as they continue to grow, bringing the latest news to their site, including more live content.”
Based in Jakarta, kumparan launched in January 2017 founded by experienced Infonesian media entrepreneurs and backed by prominent investors such as GDP Ventures/ Djarum Group and Go-Jek. It’s Personalization Algorithm Technology (PAT) delivers the most effective content and advertising to each video. More than 12,000 publishing sites use JW Player technology to stream, play, engage and monetize video on their sites, powering over 10 billion monthly plays. Each video is classified on a range of data points available only to the player, including player location and viewer engagement enabling advertisers to target viewers at scale on the JW Platform.
Kumparan was first launched in January 2017, with a purpose of being the first platform in Indonesia to incorporate technology-based journalism and enable interaction between all users into one platform. kumparan can be accessed using mobile devices, personal computers, and other surfaces. Empowered by PAT, advertisements through kumparan let marketers reach people based on multiple factors, including location, interests, behaviours, age and gender. www.kumparan.com
About JW Player:
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Insider Inc., and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, visit http://www.jwplayer.com.