CASE STUDY

How Rural Media Group (RMG) Partnered with JWP to Deliver Live Content to Millions Worldwide

Looking to reduce operational costs while maintaining high quality live streams, RMG Networks launched with JWP to deliver their content across all platforms for great viewer experiences.

A logo reads "Rural Media Group" in black text with a green, stylized swoosh above the words, signifying its commitment to live content and JWP partnership.

"For a growth company, where every time we hit another echelon of audience, we encounter new pain points having a strategic partner like JWP as a sounding board and a collaborator to help you kind of chart your path and also help account for what certain variables or unknown variables will be is critical. The advice they bring to the table to have a sounding board and to also pressure gently is invaluable."

David Guinan | Chief Digital Officer

Rural Media Group, Inc. is the world’s leading provider of multimedia content dedicated to the rural and Western lifestyle. With a mission of reconnecting “city with country,” RMG is the parent company of RFD-TV (52 million homes), RURAL RADIO Channel 147 on SiriusXM Radio (33 million units), The Cowboy Channel (42 million homes), and The Cowgirl Channel. RMG networks are distributed worldwide by DBS, telco and cable systems..

The challenge of increasing efficiency and quality while reducing costs is daunting enough when it comes to delivering live content.

Now try doing it in remote rural areas with limited broadband access. That’s the challenge Rural Media Group needs to overcome on a regular basis.

When it comes to less than ideal environments for broadcasting, consistency, reliability, and scalability are crucial components of the live streaming infrastructure… which is why JWP is the perfect live streaming partner for Rural Media Group.

Key Results

3 24/7 Live Channels
950 + Live Events in 2023
300 % Channel Growth

JWP Helps RMG Conquer Difficult Challenges By:

Reducing operational costs by applying JWP streaming expertise to accurately project what RMG required to meet their goals
Delivering a high quality live streaming platform with live clipping and VOD solution that scales across all viewer devices
Providing a scalable platform for growth and engagement as well as flexible monetization models
Maintaining superior award-winning support
A logo reads "Rural Media Group" in black text with a green, stylized swoosh above the words, signifying its commitment to live content and JWP partnership.

"You guys are the blood of what we do, I mean, literally are, is the most mission critical aspect of my product. You want somebody that understands your business. In the same way we we like to understand yours. So it really feels like a partnership."

David Guinan | Chief Digital Officer

Ready to see JWP in action?