Instream video ads are a powerful way for publishers and content creators to monetize their video content. By integrating video ads directly within your content (pre-roll, mid-roll, or post-roll), you can generate revenue while maintaining a seamless viewing experience for your audience.
Let’s take a look at how you can maximize your earnings from instream ads with strategic planning and the right technologies.
1. Set Up Ad Schedules and Ad Rules to Maximize Revenue
One of the most effective ways to boost your revenue from instream ads is by managing your ad schedule and rules.
JWP Connatix lets you control when and how often ads are shown during your video content, optimizing for both user experience and monetization.
- Ad Schedules: Insert video ads at specific points in your content, including pre-roll (before the video starts), mid-roll (during the video), and post-roll (after the video ends). Strategically placed ads in your video content can increase the number of ad impressions and directly impact revenue.
- Ad Rules: Create two groups of ad rules:
- Ad frequency rules: Control how often a viewer sees ads during a video and balance monetization without overwhelming your audience.
- Long-form ad engagement rules: Adjust ad experiences for longer videos to keep your viewers engaged while watching longer content without interrupting the flow.
2. Contextual Targeting for Higher Engagement
Another way to increase ad revenue is by serving the right ad to the right audience.
JWP Connatix’s contextual targeting aligns ads with the content your viewers are watching to increase ad recall and purchase intent. Our solution has been shown to achieve a 93% boost in ad recall and purchase intent when ads are served contextually.
With access to over 3,800+ targeting segments, you’ll fine-tune your ad targeting and reach your ideal audience more effectively. A higher ad engagement translates to better revenue potential.
3. Improve Viewability with Real-Time Targeting
Maximizing the viewability of your ads is critical to earning more from your video inventory. JWP Connatix’s Real-Time Viewability© feature removes the guesswork from ad placements by serving ads in view and at the right time.
With an average viewability of over 80%, this feature ensures that viewers see ads, increasing the chances of user engagement.
Using real-time data to monitor video viewability, you can make smarter decisions about where to place ads and positively impact ad revenue and user experience.
Learn more about JWP Connatix for advertisers.
4. Increase Content Completion Rates for More Ad Impressions
Did you know that 53% of online videos are watched for only 6 seconds or less? This means that the majority of viewers are not exposed to ads, or their attention fades before the ad has a chance to make an impact.
To overcome this, JWP Connatix helps you target videos with higher completion rates, which are the videos that have a higher likelihood of keeping your audience engaged. Videos watched to 25% completion have significantly higher ad recall, brand favorability, and viewability, providing a more engaged audience for your instream ads.
5. Optimize with Performance Analytics
You’ll earn more from instream ads by tracking performance and making data-driven decisions. Therefore, you should choose analytics tools that give you total visibility into your ad performance. With JWP Connatix, you can track important metrics such as:
- Ad engagement: See how often and to what extent users engage with ads.
- Revenue generation: Monitor how much revenue is generated by different ad formats and content types.
- Viewability and completion rates: Get insights into which videos are driving the highest engagement and revenue.
Thanks to this actionable data, you can adjust your ad strategy in real time and consistently optimize for maximum revenue.
6. Header Bidding for More Demand
Built-in header bidding is a programmatic solution that connects your ad supply with multiple demand sources. This creates competition for your inventory, driving up ad prices and ultimately boosting revenue. Header bidding gives you access to higher-paying advertisers and more lucrative ad opportunities.
7. Deliver a Superior Viewer Experience to Keep Audiences Engaged
The key to increasing revenue from instream ads is keeping your audience engaged with your content. For instance, JWP Connatix offers a range of features to improve the viewer experience, which in turn can lead to higher completion rates and ad revenue.
- Motion Thumbnails: Boost plays by up to 15% with motion thumbnails, drawing more attention to your video content.
- Float on Scroll: Keep your video in view even as users scroll down the page, increasing ad viewability.
- Instant Live: Deliver live video content with automatic Live to VOD and Instant Replay, keeping your audience engaged across multiple formats.
By improving user experience, you’ll enhance engagement with your content and increase the likelihood that your audience will view more ads, thereby increasing your revenue.
Conclusion
To earn more from instream ads, you need the right combination of strategic ad placement, targeting, and optimization. Luckily, JWP Connatix provides a comprehensive suite of features to help you do just that.
From advanced ad scheduling and Player Bidding to contextual targeting and real-time viewability, we give you the tools to increase your ad revenue while maintaining a great user experience.
Now, you can ensure that your video content is monetized effectively, your ads are seen by the right audience, and your viewers stay engaged with your content. This holistic approach to video monetization can help you maximize revenue and achieve long-term success with instream ads.
If you’re ready to take your video ad strategy to the next level, contact JWP Connatix today to learn how our platform can help you grow your revenue with innovative video ad solutions.