Best Monetization Strategies for Live Broadcasters: Pay-per View

Blog 3 min read | Jan 24, 2024 | Martina Georgievska


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Video monetization is undoubtedly becoming one of the biggest revenue generators for broadcasters. Beyond AVOD, TVOD, and SVOD monetization models, pay-per-view (PPV) has been gaining popularity as an efficient and versatile revenue source.

Read along to find out more about the monetization model that is redefining content consumption and creating new opportunities for broadcasters to engage their audience.

What is pay-per-view?

Pay-per-view (PPV) is a transactional model that allows users to access specific premium content by paying a one-time fee. Initially focused on boxing matches and professional wrestling events, PPV quickly expanded its reach to include a wider range of content, from live concerts to stand-up comedy specials.

Benefits of pay-per-view monetization

If you choose to go down the PPV road, the possibilities and benefits are multifaceted. Take a look at some of the main advantages of this monetization model.

Flexibility and control

Broadcasters have greater control over their content distribution with pay-per-view platforms. They can choose when and how their content is released, tailoring their approach to suit their audience and marketing strategy.

High-quality productions

The financial incentive of pay-per-view encourages broadcasters to invest in high-quality productions. Therefore, consumers can enjoy premium content with an improved overall standard of entertainment available in the market.

Access to exclusive content

Pay-per-view provides consumers with access to exclusive and premium content that may not be available through traditional streaming services. This exclusivity adds value to the viewing experience, making it more enticing for those seeking unique and high-quality entertainment.

No long-term commitment

Unlike subscription models, pay-per-view allows consumers to pay for the content they want to watch without committing to a long-term subscription. Viewers who prefer to cherry-pick their entertainment options will find this flexibility useful.

Global reach

Pay-per-view breaks down geographical barriers, allowing audiences worldwide to enjoy the same content simultaneously. This is especially beneficial for events like live concerts or sports competitions, creating a sense of global community among viewers.

JWP’s pay-per-view solution

JWP stands out as an efficient pay-per-view platform, prioritizing seamless playback and revenue generation for a diverse range of industry verticals.

The platform provides real-time analytics, offering creators valuable insights into viewership trends, geographical distribution, and device preferences.

Moreover, the sophisticated audience behavior prediction algorithms power the Recommendations feature, ensuring automatic and personalized video suggestions, enhancing viewer engagement.

Moreover, JWP’s ad integrations are seamless, supporting top platforms like SpotX, Google DFP, and FreeWheel, allowing content creators to maximize their ad revenue. The video player bidding technology simplifies demand source management with patented header bidding, offline DRM, and various monetization models.

Features like customized subscription plans, global payment processing, and customizable experiences further position JWP as a comprehensive solution for content creators seeking effective monetization, user engagement, and data management tools.


For broadcasters, PPV means capitalizing on exclusive video content on a transactional basis. Paired with the right marketing and pricing strategies, PPV could prove to be a lucrative video monetization avenue, beneficial for both broadcasters and their audience.