Publishers Increase Ad Revenue with Video Player Bidding from JW Player

Press Release 2 min read | Sep 18, 2019 | newbreed


SSP partners integrated directly into the player and turnkey implementation are keys to success.

New York – September 18, 2019:  JW Player, the world’s most powerful and flexible video platform, today announced it was launching an enhanced Video Player Bidding solution for all clients. Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during its beta period. 

“We’re thrilled with the success our clients have seen with our SSP partners over the past six months,” said Brian Rifkin, Co-Founder and Head of Strategic Partnerships at JW Player. “Solving the challenges and complexity of video header bidding opens up new monetization opportunities and will be instrumental in helping media companies reach their revenue targets and grow their digital video businesses.” 

Since expanding the Video Player Bidding solution to four SSP partners with EMX, PubMatic, and Telaria joining SpotX, over 100 JW Player clients have actively used the tool. In A/B testing conducted across different publishers’ sites and ad servers, Video Player Bidding drove:

  • 60% increase in ad yield
  • 66% fewer VPAID opt-outs
  • 55% reduction in latency compared to prebid.js

Video Player Bidding from JW Player makes it easy to benefit from header bidding with a turnkey solution and integrated SSP partners built directly into the player, so publishers can maximize their ad revenue while maintaining a great viewing experience. Clients also benefit from monetization support provided by JW Player’s team of industry experts. 

We remain committed to growing the Video Player Bidding ecosystem and reaching the lofty goal of ‘Full Fill’ for all media companies across the globe,” added Mr. Rifkin.