How ITV & JWP Collaborated to Launch on the Freely Platform

ITV and JWP joined forces to transform streaming with Freely. Freely is a British free-to-air IPTV service that provides access to live channels and on-demand content from the UK's public service broadcasters, available on smart TVs.

JWP’s James Burt and ITV’s Paul Kane from ITV explore their collaboration to launch the Freely channel, the latest addition to the UK’s streaming catalog. 

Watch the insightful webinar to learn firsthand about the innovative technology and strategic partnership that made this launch successful.

What You Will Learn:

  • Freely’s evolution: Get to know Freely from its origins as EveryoneTV and Freeview to its latest version, and see how this new platform caters to the shift towards IP-only devices and enhancing TV viewing in the UK.
  • Technical challenges & solutions: Explore the technical complexities of launching a Freely channel, including DVB-DASH, DRM configuration, and Media Selector API integration. 
  • Why ITV chose JWP: Discover why ITV selected JWP as their technology partner for Freely and how our solution met their specific needs for this ambitious project.
  • JWP’s solution for Freely: Get a detailed overview of the technology JWP provides, including our Broadcast Live Streaming and Studio DRM products. Explore how JWP’s comprehensive integration and middleware solutions support the Freely platform.
  • The launch journey: Listen to James and Paul discuss the collaborative process between ITV and JWP, from initial scoping and architecture to testing and the final launch. You’ll hear about the challenges and how they were addressed during the rollout.

What You Will Walk Away With:

  • Practical insights: Learn valuable lessons on managing the complexities of streaming platform launches and how to apply these insights to your projects.
  • Behind-the-scenes look: Get an insider’s perspective on the successful partnership between ITV and JWP, and how strategic collaborations drive innovation in the media industry.
  • Future trends: Understand rising trends in streaming and how platforms like Freely are contributing to the future of television.