Provide an Incomparable Ad Viewing Experience
Deliver a premium ad experience with the strongest HTML5 web player on the market.
Insert ads directly within the in-stream, primary video player the publisher uses to play their own video content.
Build Brand Awareness and Improve Return on Ad Spend (ROAS)
Contextual targeting that uses object recognition allows you to deliver attention-grabbing premium video ads without the use of personal data.
With over 3,600 unique contextual data segments available, scaling ROAS has never been easier.
- 69% of consumers are more likely to look at an ad that’s relevant to the content they are viewing
- 93% increase in brand awareness (Channel Factory, 2020)
- 63% increase in purchase intent (IPG Labs, 2020)
Expand Premium Video Reach
Capitalize on much wider market access by tapping into a network of 12,000 premium publishing sites with over 50 billion monthly ad requests.
“JW Player was the highest performing video partner of 2021, and drove the highest viewability on completion.” – Programmatic Associate Director, Global Marketing and Advertising Agency
Improve Video Completion Rates and Viewability
Improve video completion rates (VCR) with proprietary technology that identifies and optimizes engagement.
Maximize viewability with real-time signals at video embed, viewability at plat, and historical page data to increase accuracy.
- Viewers are twice as likely to watch a relevant video ad to completion
- 5X higher CTR for contextually relevant ads
- Relevant ads are proven to drive higher offline sales and online conversions
Ensure the Strongest Brand Safety Score
GARM brand safety certified to ensure the content your ad is running on is brand safe. The content of each video, not the page, is analyzed to ensure a completely safe experience.