JWP Ads

Uncover unique targeting online and CTV

Ensure your ads are showing up within contextually relevant content, optimized for maximum viewability with industry-leading safety, reporting, and analytics

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Storytelling & Mindset Complimenting

Contextual Targeting

Challenge: Scarcity of premium video and reliance on publisher for URL classification

Solution: Targeting at video level to ensure accuracy, and increase incremental scale by up to 50%

When your video ad compliments the story of the video being watched, it creates a memorable and powerful impression.

Contextual advantages in video: 93% boost in ad recall, 93% boost in purchase intent*
3,800+ segments to choose from
Also have contextual affinity targeting
JWP can help you develop a custom contextual strategy

Deterministic real time targeting

Real Time Viewability© & VCR

Take the guesswork out of viewability targeting with Real Time Viewability©.

80%+ Average viewability & VCR
JWP Real Time Viewability© is a patented, accredited, and proven solution available at pre-bid
Only JW Player targets based on real-time video level viewability
JW Player was proven to have higher accuracy than other leading viewability partners, and higher viewable inventory than any other video player

The secret metric that unlocks successful video

Content Completion Rate

Did you know? 53% of online videos are only watched to 10% or less completion (average of 6 seconds)? The video is then either paused, skipped, or the page is clicked out of.

Video that has been watched to 25%+ yields higher ad recall, brand favorability, and higher ad viewability.

JW Player targets videos with the highest content completion rate to determine where the most engaged eyeballs are.

Unique challenges & vulnerabilities

Video Brand Safety

GARM brand safety certified to ensure the content your ad is running on is brand safe. The content of each video, not the page, is analyzed to ensure a completely safe experience.