JW Player Expands Advertising Support for Mobile

Press Release 2 min read | Jun 17, 2013 | newbreed


Web’s Most Popular Video Player Adds VAST Support In Mobile Introduces Ad API To Enable Monetization For Live Events, Manage Ad Scheduling

NEW YORK – June 17, 2013 — LongTail Video, the leading provider of affordable, self-serve video solutions for web publishers, today announced expanded advertising support for mobile within the popular JW Player. With today’s announcement, the JW Player enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences. In addition, the JW Player now includes an enhanced version of its advertising API which allows publishers to monetize live streaming events and to control ad scheduling across multiple networks. Together, these features help to further expand the JW Player’s leadership position in supporting the ad ecosystem, across both mobile and Web.

“We recognized long ago that mobile devices would be important drivers of video consumption, and as a result, we made aggressive investments to ensure that the JW Player can playback in such environments,” said Dave Otten, CEO of LongTail Video. “Our announcement today is the next step in our mobile story. As more people consume video on their smartphone or tablets, publishers need tools to help them easily and efficiently monetize those audiences. This latest release of the JW Player helps to fill that gap for publishers.”

The JW Player is the most widely distributed player, delivering over 5 billion monthly streams across 2 million sites. This update also includes the following enhancements:

Support for VAST in Mobile Environments. With today’s update, JW Player publishers can deliver VAST-compliant linear and companion ads on iPad, iPhone, and Android 4+ devices, dramatically expanding publishers’ ability to monetize their audiences across devices.

JavaScript API for Advertising. The JW Player’s new advertising API supports a host of advanced setups, including the monetization of live events, the management of ad schedules across multiple ad networks and the verification of ad impressions, clicks, and progress tracking. Through the new Ads API, publishers can work with multiple ad partners to ensure that every stream is monetized in the optimal way.

“We’ve seen our mobile traffic grow steadily over the past few years,” said Arthur Cinader, EVP, Product Development of POPSUGAR Inc. “This update to the JW Player will allow us to improve our mobile delivery, while giving our advertising partners the type of effective, engaging ads they need to reach the mobile audience.”