JW Player and Bitcentral join the FAST lane to audience reach and monetization
The partnership empowers JW Player customers to boost audience reach and monetization via free ad-supported TV (FAST) channels
NEWPORT BEACH, Calif, April 17, 2023 – Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, has partnered with JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, to empower JWP customers to find new audiences and drive new revenue streams by delivering free ad-supported TV (FAST) channels to leading distribution endpoints and owned and operated platforms. The collaboration sees JWP harness Bitcentral’s streaming solution to stream video flawlessly, improve audience engagement, and better monetize video content.
Through the partnership, JWP benefits from Bitcentral’s FAST capabilities, which are combined with JWP’s Live and VOD streaming products to enable it to expand content reach across multiple platforms. JWP customers can now reap the rewards of a simplified workflow that boasts FAST channel management and monetization for content operators, with access to global distribution across owned and operated properties and third-party aggregator, vMVPD, and CTV platforms.
“Our partnership with Bitcentral is an important step in evolving JWP’s video monetization capabilities for today’s market,” said Christopher Cunningham, Vice President, Global Partnerships with JWP. “Through Bitcentral, we can expand our all-in-one video solution with FAST capabilities and monetization. The partnership aligns with one of JWP’s primary goals to enable our customers to extend their cross-platform reach to new audiences highly valued by brands and marketers.”
Greg Morrow, GM, Streaming Media Group, Bitcentral, said: “We are delighted to be working with JW Player to ensure it stays ahead of the curve and delivers winning solutions to customers without the challenges, costs, and complexities of working with multiple vendors. Bitcentral boasts a comprehensive portfolio of tools that are perfect for media companies looking to better connect with audiences and monetize their content – in the most simple and economically efficient way possible.”
“Bitcentral and JWP give customers the infrastructure to disrupt the status quo in the competitive streaming marketplace,” said Steve Petilli, CEO, Bitcentral.
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About Bitcentral, Inc.
From global brands to TV stations and digital publishers, Bitcentral is driving a new future in storytelling. For over 20 years, we’ve helped broadcasters and publishers deliver the biggest stories in news, sports, and entertainment to the widest audiences. Our systems are used by over a thousand media and entertainment organizations to simplify the production, asset management, distribution, and monetization of content everywhere.
With Core News™, we provide unparalleled reliability and agility for content production. We offer fully automated playout solutions with Central Control™. FUEL+Powr provides a next-generation streaming platform that is easy to deploy, manage, maintain, and builds and nurtures content communities by supporting any business model. Learn more at www.bitcentral.com.
About JWP
With over 40,000 broadcasters, publishers, and other video-driven brands, JWP has built the SaaS video platform of choice for companies whose business relies on video. JWP provides these companies with an easy way to accelerate and scale their video strategy and is the only video platform a company will ever need to stream video, engage audiences on any screen, and monetize content.
Founded in 2004, today, JWP is one of the fastest growing SaaS companies in the world with a vision to power video-driven businesses so they thrive in the digital video economy. JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York with offices in London, Eindhoven, Singapore, and Skopje.
Media Contacts: Paul Davies and Reece Hainesborough at Platform Communications
bitcentral@platformcomms.com
+44 (0)20 7486 4900