October 10, 2024–Connatix and JW Player are merging to form JWP Connatix, with a rebrand in progress. The merger aims to capitalize on the shift from linear to streaming, publishers’ need for monetization, and advertisers’ demand for transparency.
JW Player’s video infrastructure technology complements Connatix’s ad server and SSP, allowing publishers to manage video content and ad delivery in one place. The merger is backed by LLR Partners and Court Square Capital Partners.
Ari’s View: Both companies ultimately sell to publishers looking to have more presence in the video world. JW is a SaaS play, while Connatix is more of an ad network. So overall this seems like a good fit. (I’m an investor in JW)