Top headlines and news across the digital video industry, curated each week by JW Player
Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are expected to reverberate past the publishers themselves to the companies that supported and enabled Facebook strategies that are ending.
Publishers Could Get A New Weapon Against Facebook and Google (Wired) Representative David Cicilline (D-Rhode Island) plans to introduce a bill that would exempt publishers from antitrust enforcement so they can negotiate collectively over terms for distributing their content.
Getting Detailed Insights Is Top Challenge for Programmatic Marketers (eMarketer) The thoroughness of campaign reports is likely only going to become more consequential since programmatic advertising is on track to account for more than 80% of total digital display ad spending in the US this year, eMarketer estimates.
India’s OTT revenues to reach US$2BN in 2022 (RapidTVNews) Advertising video-on-demand (AVOD) services in India could reap mobile revenues of US$350 million in 2022 in an over-the-top (OTT) video sector worth $2 billion, according to Strategy Analytics.
How GDPR Could Benefit Publishers: Educate With Opt-In (MediaPost) Those publishers able to lucidly explain how their collected data will be used have a chance to steal a march on their rivals. Provided these explanations are sensible and easy to understand for those outside of the industry, greater loyalty between a user and the publisher can be fostered.