Search Results for: ott

In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV (CTV) have stepped up as revolutionary forces. These platforms redefine traditional viewing, blending accessibility, interactivity, and immersive experiences. What is OTT? OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite TV services. Essentially, OTT platforms allow […]

Spoiler alert: You should probably outsource it to a company that pioneered how people consume video content online.  Every company inevitably grapples with the question of whether to hire in-house or outsource. Across the board, the answer is always pretty simple:  It depends.  That applies to myriad roles, functions, responsibilities, projects, campaigns, and engagements of […]