Why Your Business Needs to Host Hybrid Events

Blog 5 min read | Oct 30, 2023 | Filip Trichkov


When it comes to organizing meetings, conferences and events, there are times when some of your guests can come to the event in person, while others are stuck miles away not being able to get the updates from the event until the next day.To fix that issue, a new kid on the block, that has been making waves in the business world, has appeared.

We’re talking about hybrid events, of course. Now, you may be wondering what even is a hybrid event at the moment, but don’t worry, we’ve got you covered. In this article, we’re going to dive deep into what a hybrid event is, what it is used for and why your business absolutely needs to host hybrid events.

What is a Hybrid Event?

Before we get into the “why”, let’s first start with the “what”. A hybrid event is a dynamic fusion of in-person and virtual elements. Basically, imagine it as like you are hosting a party at which some guests are in your living room while others are joining via video call.

Compared to exclusively in-person events, where attendees need to be present at an exact physical location, and a virtual event, where everyone is connected via video call, a hybrid event offers the flexibility to attendees to choose how they want and are capable of participating.

Hybrid events started making significant waves in the business sphere in the early to mid-2010s. While the concept of combining in-person and virtual elements had been around for a while, it gained more attention and popularity during this period. The fast growth of technology, and online communication platforms and the increasing demand for more flexible and inclusive event experiences were among the factors that contributed to the rise of hybrid events.

The rise of hybrid events made it possible for businesses to overcome geographical barriers, reduce costs and engage with a bigger audience. This made them particularly attractive for businesses looking to adapt to changing consumer preferences and market dynamics. As a result, the concept of hybrid events started becoming a very important part of the modern business event landscape and it has continued to evolve in the years that followed.

Why Host Hybrid Events?

  • Broader Reach

One of the apparent advantages of hosting hybrid events is the ability to extend and broaden your reach way beyond your local boundaries. In-person events are limited with factors like geography, travel costs and capacity of the chosen venue. But add the virtual component to the mix and now you have the ability to welcome attendees from virtually anywhere in the world.

  • Budget Friendly

Hosting an event is oftentimes a costly thing to do. Expenses can add up fast, from renting out a venue, booking catering and getting transportation to any other little expenses.

By adding a virtual part to your event, you can minimize the need for a big physical venue, dramatically lower the travel expenses and cut down the resources which are needed for event logistics. For small and medium sized businesses looking to make an impact without spending too much money, this cost-effective approach can be a big time game-changer.

  • Get Better Insights

Hosting events is very important in the business world because you’re not just throwing a party – you’re collecting valuable insights. Your virtual attendees leave digital footprints, which you can use to track their interactions and behavior connected to your event.

With this collected information, you can adjust your strategies and tailor your decisions for upcoming events because you will know what works, what doesn’t and what your audience seeks.

  • Extended Lifespan

Traditional in-person events have a limited shelf life – once it’s over, it’s over. Hybrid events, on the other hand, are a gift that keeps on giving.

Recorded sessions and on-demand content mean your event lives on. People can revisit it, learn at their own pace and share it with others. Your brand gets more mileage and you become a thought leader, long after the event has been finished.

  • The Human Touch

Let’s not forget the real power of face-to-face interaction as well. In-person events bring authenticity, trust and good old human connections. But with hybrid events you get the best of both worlds. Physical attendees enjoy handshakes, eye contact and those moments that digital can’t replicate. Virtual attendees, on the other hand,  savor convenience and a slice of the action without the travel headaches.

  • Adaptability

Adaptability is the name of the game in the fast-paced world of business. The events industry has been forced to adapt in the face of the pandemic, but hybrid events are here to stay.

With remote work becoming the norm the past couple of years, businesses need to find creative ways to engage their employees, clients and partners. Hybrid events provide the perfect bridge between the physical and digital worlds, making sure you stay ahead of the curve.

Why you need a good live streaming software for hybrid events

  • Global Reach: Your hybrid event has both in-person and online audiences. Live streaming software enables you to connect with folks worldwide.
  • Engagement: Interactivity is key so look for features like chat, Q&A and polls to keep everyone engaged.
  • Quality: No one wants a buffering mess of a live stream so high-quality video and audio are a must, so that you can make online attendees feel like they’re right there in person.
  • Adaptability: Choose software that’s versatile enough to work with various devices and platforms.
  • Security: Ensure your stream is secure with encryption and password protection.
  • Recording and Sharing: Your chosen software should make it easy to record and share the event with people who could not make it to the event.

Final Thoughts

The rise of hybrid events has introduced a fresh chapter in the world of business gatherings. They are the answer to managing budgets efficiently, gathering valuable insights, extending the life of your events and maintaining that human connection.

As you begin your journey to host hybrid events, remember that the virtual part of them relies heavily on the importance of a solid live streaming software. It’s your portal to a global audience, an enabler of interactivity and the protector of video and audio quality. Versatility, security and ease of recording and sharing are also important elements to consider in this. So, if you are in need of an end-to-end scalable live streaming software, book a call with JW Player experts where they can answer all your questions on how JW Player can help you deliver the best live streams for your events.