Search Results for: ott

How OTT Apps helped BabyFirst reach new audiences

While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren’t already familiar with its brand. BabyFirst needed to better consolidate their in-app user experience with a need for multiple languages.

How To Use OTT Analytics To Improve Viewer Engagement

Posted on by JW Player

Imagine knowing exactly what your viewers want and being able to deliver it to them instantaneously, capturing their attention for the long term. While it may seem like a scenario from the not-too-distant future, it’s actually quite possible for publishers today — thanks to OTT publishers and their ability to gather meaningful data about their […]

The Ultimate Guide to OTT Apps for Video Broadcasters in 2023

Posted on by Ana Cvetkovic

Consumers are cutting the cord at a dizzying pace. Over-the-top (OTT) content delivery apps allow broadcasters and content creators big and small to reach their audiences directly, rather than through traditional cable providers or third-party video streaming services. If you’re in the video business, you need to make your content available through OTT apps to […]

Future-Proofing Your OTT App: Strategies for Success in 2022

Listen to representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by the United States’ largest Spanish-language public broadcasting network, HITN. This discussion includes insights on how EDYE’s developers were able to quickly and easily scale their Roku OTT app launch rollout to US and Latin American markets, including […]

What Is OTT? Everything You Need to Know About Over the Top for 2023

Posted on by JW Player

Over-the-top (OTT) streaming has become the go-to method for consuming video content. For the first time in history, the majority of viewers are more likely to watch video through an OTT streaming service than traditional cable TV—and that presents your business with a unique opportunity. If you create video content, it needs a new home. Cable might […]