How KelbyOne Seamlessly Integrates Video into their Online Photography Courses

The Challenge

KelbyOne is a membership-based online photography training company. With over 148,000 members and 875+ courses, KelbyOne makes it easy for photographers & designers to get the training they want, when they want. Operating as a family-run business for over 25 years and with a team of just 25-30 employees, KelbyOne has a reputation for professional and affordable online training courses. Their course catalog runs the gamut of photography from manual photo tips to iPhone and drone photography, covering everything from the business & financial side of running a photography business to post-processing.

With their lean organizational team and resources, KelbyOne needed a video solution that could run itself with minimal management. Digital video is integral to everything KelbyOne produces, with approximately 90% of their content produced as video-based webcasts, courses, and live streams.

KelbyOne’s biggest challenge was finding a video solution that could handle their growing library of online courses and integrate easily with their existing content management system. With an SVOD strategy for their revenue, KelbyOne also needed a complete video solution including best-in-class video playback and video streaming that supports their subscription management solution, and provides a seamless viewing experience for subscribers.