Search Results for: ott
How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV
Niche broadcasters are using OTT apps to differentiate themselves from competitors with unique viewer experiences on connected TV platforms In 2021, smaller broadcasters outside the traditional big six have a unique opportunity to leverage OTT apps to reach niche audiences. Attracting loyal audiences with specialized programming allows them deepen engagement, increase subscription revenue, and […]
Will CTV/OTT Overshadow Linear In 2021?
In a report for MediaPost, JW Player’s co-found and Chief Innovation Officer Jeroen Wijerling predicts OTT will be the primary way that TV brands of all sizes reach their audiences next year
JW Player rolls out custom OTT video app service
The new OTT Apps product will provide clients with a more cost-effective and faster way to build OTT video apps for connected TVs and mobile devices.
JW Player Now Makes Custom Apps for Leading OTT Services
This year’s NAB will be all about reaching over-the-top video customers quickly, and video player and platform company JW Player is adding to that with its announcement of OTT Apps, a new offering that creates Roku, Apple TV, Amazon Fire, and Android apps quickly.
JW Player Announces the Launch of OTT Apps
The company will be launching its custom OTT app offering at the annual NAB Show in Las Vegas.
Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO]
JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical to distribute content to as many places as possible, how to help advertisers capitalize on emerging opportunities like vertical video and other new formats, the role that data is playing in their monetization strategies and what important trends are going to play out over the next year, among other things.
Univision taps JW Player for OTT, mobile video streaming during Copa America tournament
JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several “key first quarter” deals signed by the streaming platform, along with LittleThings, an aggregator of “feel-good” content including user-submitted video.
JW Player’s Otten: Amazon Video Direct could boost indie publisher revenues, audience base
“We view it as another closed ecosystem,” said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider encourages its clients, such as Hearst, to publish not just on their JW Player-based platforms but also to YouTube, Vimeo, and now to Video Direct, “because you get access to a user base that ultimately gives the publisher more access to (a bigger) audience,” he said.
JW Player’s open-source app builder could change the mobile OTT game for smaller providers
Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which enables online video providers to create an iOS streaming app with “minimal” time and effort to configure and launch.