JW Player reduces Pro online video player pricing — to free

“We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers,” said Dave Otten, CEO of JW Player. “Moving the Pro edition to free is another example of our commitment to this longstanding mission. We believe that every publisher in the world should use JW Player to deliver video to mobile, desktop and [over-the-top] devices.” The JW Player will also include its iOS and Android SDKs as part the Enterprise and Ads editions, and the company said that the pricing change reflects its dedication to online video.

Why Casting Is The Smart Alternative to Clunky, Complex TV Apps

Apps are everywhere. Today, native mobile apps (in contrast to browser-based web apps) offer a number of advantages to brands as well as consumers, many developers and device makers seem to think the app model can simply be cloned in other industries with the same success. They’re wrong. John Luther, JW Player’s SVP of Product Strategy, explains how our obsession with native apps is holding back widespread OTT adoption – for both brands and consumers.