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A major jump from linear broadcast to digital offerings required a cost effective and reliable solution that delivered a broadcast quality viewing experience online and ensured accessibility standards were met.
Knowledge Network is a publicly funded educational cable television network serving the province of British Columbia.
The Challenge
With a mission to bring public broadcasting to the province of British Columbia, Knowledge Network has been serving its community since 1981. Operating as an independent, government funded public education broadcaster (with the support of 42,000+ donors), Knowledge Network has broad but substantial goals to provide for its viewers in British Columbia.
As a truly independent voice and 100% free and commercial free, digital video allows them to reach more of the community with online video broadcast. Unlike other mainstream media outlets, where a few large and powerful corporations dictate content choices based on commercial interests, Knowledge Network focuses on content that is valuable and educational for British Columbians. Knowledge Network partners with independent producers to create award-winning documentaries and acquires dramas as well as a robust selection of kids’ and educational programming from Canada and internationally.
One of their challenges was the transition from linear to digital broadcasting to enable Knowledge Network to reach even more people across Canada. With its mission to be accessible for all it was vital for them to not only deliver a broadcast quality viewing experience online but to ensure they meet accessibility standards and build true engagement online.
Why JWP?
As Knowledge Network started to expand beyond their traditional linear broadcasting on cable TV, they needed a solution to offer their exclusive programming completely digital. As a publicly funded network, cost was a primary consideration, but it was equally important to maintain free and public access for their community according to local government regulations and accessibility concerns.
JW Player offered an easy and high quality video solution to accommodate Knowledge Network’s needs as they increased their digital presence. And, during the 2020 pandemic, when online video consumption increased globally upwards of 40% or more, it was especially important for Knowledge Network to provide uninterrupted service and unparalleled programming to serve their audiences effectively.
As the appetite and consumption patterns of online video consumption change and alter, JW Player is a partner in our success.
Ravi Singh | Director of Streaming Platforms | Knowledge Network
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