How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology

The Challenge

Talpa Global—the production company behind reality singing competition The Voice—needed a standardized way to distribute digital video around the world. Because The Voice has become ubiquitous, distributing the show reliably across all formats and markets was crucial.

"We have standardized for playout of all our videos across all formats, across all countries on JW Player."

Kristin Lindsey | Cook Director of Digital Platforms & Strategy

The Solution

JW Player offered “premium triple-A” technology. It has “the best technology on playout,” said CTO Hylke Sprangers. Another key feature was JW Player’s flexible APIs, which bridged the player with Talpa Connect, an in-house platform that consists of standard components and allows their team to launch apps and websites quickly at scale. JW Player also easily integrated with the Talpa advertising stack.

The Result

Using JW Player, Talpa brought The Voice to 50 countries digitally and reached 100 million people on social media. Said Sprangers: “We have standardized for the playout of all our videos across all the formats, across all the countries on JW.” JW Player also provided a “very modular open player” that allowed Talpa to connect to advertising technology from broadcasters. Sprangers summed up, “We believe JW Player is the best player in the world.”

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