In the wake of Google’s cookie deprecation in 2023 and a steep rise in video ad spending to $12.66 billion (source) by 2024, one thing has become crystal clear to marketers: contextual video strategy is important for brands to master right now. Video viewership, more than any other medium, can be the key to understanding content affinities. With advancements in contextual technology and more detailed data and segmenting available to advertisers than ever before, video ad buyers are at an inflection point. What’s next for the future of video advertising?
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