JW Player and Connatix Merge to Transform the Digital Video Economy
Together, JWP Connatix creates the industry’s most innovative independent video technology and monetization platform, helping broadcasters, publishers and advertisers to deliver premium streaming experiences to end users and to maximize their revenue across CTV and OLV.
Our end-to-end streaming management platform delivers quality experiences to any screen across the globe. Our advanced monetization capabilities from ads to subscriptions are second to none. We deliver unique data-driven insights that allow our customers to optimize which video and ad to serve, and we can do this at scale. Finally the skills and knowledge of our combined organizations create a perfect match to enable us to shape the future of digital video.
Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform
A New Era of Video Starts Now
This merger arrives as the digital video economy is experiencing a transformational shift.
- Consumers are increasingly “cutting the cord” and forgoing expensive TV hardware and cable subscriptions in favor of connected TV devices and streaming services. The top ten streaming services support 906 million subscribers today with video streaming revenue expected to reach $44B in 2024 and exceed $54B by 2027.
- Monetization models are changing to capitalize on this trend. CTV ad revenue is growing at double-digit rates, and expected to reach $30B in 2024, as advertisers leverage digital insights to maximize engagement.
- Publishers, broadcasters and advertisers must quickly transform their video strategies in order to meet these evolving viewer expectations and business needs.
Together, JWP Connatix is an indispensable partner in this rapidly changing video ecosystem. Combined we have over 2,000 elite blue-chip customers, including 80% of the top 25 comScore US publishers. Over 1 Billion people view video through our technology every single month, whether it’s on their phone, their laptop or their TV. This massive data footprint brings amazing insights that our customers can leverage to maximize their businesses.
This data, combined with full stack advertising and content technology, enable us to far exceed the 15B ad impressions that we are already delivering each month. Not many companies in the world can do this and today, we are already doing this. This merger enables us to double down on our expertise and capitalize on our advantage in the market.
Key Benefits for Broadcasters, Publishers and Video Advertisers:
We will leverage our unique global reach, massive data footprint, scaled monetization and exceptional team to shape the future of digital video. We could not be more excited to be on this mission to transform the digital video economy.
What Does This Mean for You?
This merger should bring additional value to our customers. At the same time, our goal through the merger process is to minimize changes that would impact customers while maintaining our focus on partnership and support. All pre-merger processes for service and support remain unchanged. As of today the products and services from each company will continue to be maintained and offered for sale. If you would like to talk with us, use the contact form below!
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David Kashak | Co-Founder & Chairman
David Kashak will lead JWP Connatix as Chairman of its Board of Directors. In 2014, he founded Connatix to help publishers monetize without editorial compromise. Over the years Connatix has rapidly evolved and as CEO David droves the company’s vision to become the largest, most innovative video technology company for publishers and advertisers in the world. Before Connatix, David was the Director of Business Development at Conduit and spent ten years at Verint leading their Americas Business Operations. His previous experience working with customer engagement platforms in the advertising industry helped inform his customer-centric and innovative mindset that guides his strategic decisions at Connatix. David attended Tel Aviv University, and lives in Miami with his family.
Dave Otten | Co-Founder & CEO
Dave will lead JWP Connatix as the CEO. He draws on decades of executive-level IT experience to secure JWPCs position as the leading video software. data insights and monetization platform on the market. As co-founder and chief executive officer at JW Player, Dave helped propel JW Player from a popular open-source video player to the digital video platform of choice for hundreds of thousands of businesses, including half of the comScore top 50 websites in the U.S. Dave’s strategic leadership helped JW Player’s customer-base reach an average of over 1 billion viewers per month across 2.7 billion devices. Prior to his time at JW Player, Dave served in various leadership positions at companies including Nielsen/Net Rating and About.com. He earned a Bachelor’s Degree in finance from Georgetown University and an MBA from Harvard Business School.
Meet the rest of our leadership team on our about us page.