Founded in 1860, TAG Heuer is the Swiss timepiece brand synonymous with luxury. Bespoke in-store experiences, with unparalleled attention to detail and excellent customer care, are core to luxury brands like TAG Heuer. However, with the rapid adoption of e-commerce by consumers everywhere over recent years, the brand began to see the need to double down on its online presence.
Then, the COVID-19 pandemic grounded in-store shopping – especially luxury retail – in early 2020. TAG Heuer needed to deliver a seamless digital experience that mirrors the exclusivity and care expected by their clientele in order to engage valued customers and mitigate revenue loss.
TAG Heuer moved quickly to future-proof their business by making e-commerce a central part of their strategy, with video at the helm. The team set to work adapting their website to better serve the e-commerce channel. Not only did they expand shipping and delivery coverage, but also they added more payment options, multi-language support, and premium visual elements.
Their beautifully redesigned website now includes interactive widgets as well as sleek product videos powered by JW Player. The videos showcase the intricate details of each timepiece, an innovative way to bring the precision and attention to detail that they’re known for, online.
These videos integrated easily with TAG Heuer’s website to provide the top-shelf experience that their previous video solution was not able to. The crisp viewing quality and quick load times enabled by JW Player technology ensured a seamless customer journey, while customized branding was key to maintaining TAG Heuer’s premium brand reputation.
TAG Heuer’s digitally-focused strategy yielded 600% increase YoY growth in conversion, an impressive feat that surpassed their goals, a testament to TAG Heuer’s ability to prioritize customer experiences anywhere.