JW Player Launches Video Thumbnails

Blog 1 min read | Mar 24, 2020 | JW Player


First impressions are everything and a thumbnail is the first impression your viewers have of your content. Thumbnails are an incredibly effective way to capture and engage audiences with your videos, enticing them to click play. At JW Player, we strive to develop tools that deepen audience engagement while providing seamless workflows. Making our thumbnail offering stronger is a part of that goal. Thumbnail support is included in our streaming solution, an end to end solution to deliver compelling video experiences across every screen.

Our offering now includes auto-generated Video Thumbnails. This is a preview thumbnail of the first few seconds of a video automatically created when you upload it. Video Thumbnails will be in addition to our current thumbnail support which already includes automatically creating a poster thumbnail or uploading your own custom one.

Why Video Thumbnails?

As the industry moves away from auto play to focus on click-to-play to maintain the best viewing experiences, it’s becoming more and more important to attract viewer attention in other ways. As leaders in video, we strive to provide the best solution to deem the strongest results for our customers and have found that adding motion to thumbnails is the most engaging way to do it, increasing both video starts and viewing time!