How we’re responding to the new European data privacy law
Starting May 25, 2018, Europe will enforce the General Data Protection Regulation (GDPR), a landmark policy to bring greater transparency to the use of personal data by corporations.
Rooted in the idea that individuals should know who is collecting their information and how that data is used, GDPR raises the stakes on data misuse. Offenders can face fines of 20 million euros or up to 4% of global company revenue—making GDPR one of the most significant pieces of legislation in recent years to modernize privacy and security laws across Europe.
If you’re a video publisher wondering how all of this will affect you and your relationship with JW Player, we’ve got answers.
How does JW Player use data?
We collect information like IP addresses, local storage identifiers (cookies), and metrics around viewing behavior. As outlined in our Terms of Service and Privacy Policy, this data is used to provide our services and continually improve them.
Which video publishers are affected under GDPR?
Any video publisher with European viewers must comply with GDPR, regardless of where that publisher is based.
How does JW Player comply with GDPR?
We’re committed to the safety and privacy of all our viewers, and we’re putting measures in place to that end. These steps include compliance around issues that concern (but are not limited to) opt-outs, access, portability, and our DPA—a document governing the relationship between JW Player and our publishers.
Because we process data on behalf of our publishers, we rely on publishers to obtain a legal basis for our use of viewers’ personal data. This gives you control over your EU data and allows you to determine what we can do with the information.
If you have more questions, please reach out to us at contact@jwplayer.com.
Additional Reading
http://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/
https://digiday.com/hot-topic/gdpr-impact/