"JWP was the highest performing video partner of 2022. JW Player achieved the highest viewability on completion, viewability, and VCR”
Storytelling & Mindset Complimenting
Contextual Targeting
Challenge: Scarcity of premium video and reliance on publisher for URL classification
Solution: Targeting at video level to ensure accuracy, and increase incremental scale by up to 50%
When your video ad compliments the story of the video being watched, it creates a memorable and powerful impression.
- Contextual advantages in video: 93% boost in ad recall, 93% boost in purchase intent*
- 3,800+ segments to choose from
- Also have contextual affinity targeting
- JWP can help you develop a custom contextual strategy
Deterministic real time targeting
Real Time Viewability© & VCR
Take the guesswork out of viewability targeting with Real Time Viewability©.
- 80%+ Average viewability & VCR
- JWP Real Time Viewability© is a patented, accredited, and proven solution available at pre-bid
- Only JWP targets based on real-time video level viewability
- JWP was proven to have higher accuracy than other leading viewability partners, and higher viewable inventory than any other video player
The secret metric that unlocks successful video
Content Completion Rate
Did you know? 53% of online videos are only watched to 10% or less completion (average of 6 seconds)? The video is then either paused, skipped, or the page is clicked out of.
Video that has been watched to 25%+ yields higher ad recall, brand favorability, and higher ad viewability.
JWP targets videos with the highest content completion rate to determine where the most engaged eyeballs are.
Unique challenges & vulnerabilities
Video Brand Safety
GARM brand safety certified to ensure the content your ad is running on is brand safe. The content of each video, not the page, is analyzed to ensure a completely safe experience.
Actionable performance analytics
Reporting & Insights
Maintain total visibility into which video categories are your top performers and which videos are influencing the highest levels of engagement.
#1 video provider for driving purchase
JWP out performed every other video PMP partner and open exchange partner in a 2022 M&M’s campaign
- efficiency index – 191
- effectiveness index – 201